Performance Marketing Associate
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Job Description
Performance Marketing Associate managing TOF campaigns for a healthcare startup. Collaborating with teams to optimize marketing strategies and improve performance metrics.
Responsibilities:
- Support execution of TOF campaigns across paid social, display, video, Connected TV, Direct Mail, Out of Home, programmatic, Podcasts, OTT, Satellite Radio, and Streaming Audio.
- Partner with the TOF Performance Marketing Manager and agency teams to ensure campaigns launch on time and align with briefs.
- Manage timelines, specs, and deliverables across campaigns.
- QA campaigns across platforms to ensure accurate targeting, creative, and tracking.
- Implement and validate UTMs, pixels, call tracking, brand lift, and conversion tracking.
- Maintain clean and consistent campaign tracking documentation and naming conventions.
- Monitor performance and flag issues or opportunities for optimization.
- Support reporting by pulling data and helping maintain dashboards.
- Support measurement of TOF performance, including traffic quality, engagement, and downstream conversion signals.
- Coordinate with creative and integrated marketing teams to ensure assets meet channel requirements.
- Manage asset trafficking and version control across campaigns.
- Share feedback on creative performance and testing opportunities.
- Work with external partners to track deliverables and ensure high-quality execution.
- Help maintain pacing trackers and performance reporting.
- Support testing initiatives and new channel experiments.
Requirements:
- 3-4+ years of experience in performance or growth marketing, with a focus on TOF/awareness campaigns
- Experience working across TOF channels such as: CTV, Linear TV, Podcasts, Broadcast Radio, Streaming Audio, Out of Home, Direct Mail
- Familiarity with tracking and analytics tools such as GA4, UTMs, and GTM pixels.
- Bonus: Experience with agency collaboration, or in a fast-paced startup environment.
Benefits:
- Health insurance
- 401(k) matching
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