Head of Growth – Performance Marketing
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Job Description
Head of Growth & Performance Marketing leading growth strategy and acquisition channels for Incard. Owning analytics and experimentation to drive business growth.
Responsibilities:
- Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
- Build and scale repeatable growth loops with a strong focus on ROI and payback
- Own and scale Incard’s acquisition channels, including:
- Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
- SEO & content-driven growth
- Partnerships, affiliates, and communities
- Build a continuous experimentation framework across ads, funnels, offers, and landing pages
- Own growth analytics and performance tracking
- Build a clean, reliable attribution and tracking stack
- Work closely with Product, Design, and Brand to:
- Start hands-on, then progressively build and lead a high-performing Growth team
Requirements:
- 5–10+ years in Growth, Performance Marketing, or Acquisition roles
- Proven track record scaling growth at a high-growth startup or scale-up
- Strong experience in B2B SaaS, Fintech, or platform businesses
- Hands-on experience managing significant paid media budgets
- Experience scaling products from early traction to meaningful revenue
- Deep analytical and data-driven mindset
- Strong understanding of funnels, experimentation, and lifecycle marketing
- Product-oriented thinker with strong execution skills
- Comfortable working cross-functionally with Product, Data, and Engineering
- High ownership, high standards, low ego
- Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)
Benefits:
- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance and unlimited paid sick leave
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