Digital Analytics Analyst
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Job Description
Data Analyst responsible for implementing data systems and analyzing e-commerce operations at WEBJUMP. Collaborating with global teams and ensuring data integrity while providing strategic insights.
Responsibilities:
- Lead the creation of the BRD (Business Requirements Document), translating complex business questions into analytical technical requirements.
- Develop the Tagging Plan (Tag Book) for websites (GTM) and apps (Firebase), ensuring accurate event capture in multi-tenant architectures.
- Encode Data Layer specifications in JSON/JavaScript, guiding development teams in implementing transactional journeys (Access > Checkout).
- Develop advanced Power BI dashboards that monitor end-to-end sales funnels, enabling performance analysis by brand and region.
- Validate data collection integrity through rigorous debugging, ensuring zero data loss and compliance with privacy regulations (LGPD).
- Act as a technical advisor to stakeholders, presenting funnel diagnostics, conversion bottlenecks, and revenue opportunities in Portuguese and English.
Requirements:
- Advanced/Fluent English: Essential for interacting with global teams and technical documentation.
- Proficiency in Tag Manager tools: Deep experience with Google Tag Manager (GTM) and Adobe Launch.
- Expertise in Mobile Analytics: Implementation and SDK instrumentation via Firebase for tagging transactional apps.
- Analysis and Visualization: Advanced experience in Power BI (dataflows and executive dashboards) and experience with Tableau or Looker Studio.
- Languages and Data: Solid knowledge of JavaScript (for Data Layer and tags), SQL (for BigQuery/Data Lakes), and basic Python.
- Consultative profile: Ability for continuous learning in the generative AI and agentic AI ecosystem.
- Adobe certifications or prior knowledge and experience with Adobe Analytics, RT-CDP, or Customer Journey Analytics (CJA).
- Analytical maturity: Experience with Attribution Modeling, churn prediction, or Lifetime Value (LTV) calculations.
- E-commerce background: Experience in large-scale retail operations or consumer goods.
Benefits:
- Meal allowance (Alelo card)
- Food allowance (Alelo card)
- Home office allowance
- Health insurance (paid by Webjump)
- Dental plan
- Day off during your birthday month
- Childcare support for parents
- Extended maternity and paternity leave
- Life insurance
- Exclusive discounts for English courses
- Exclusive discounts with universities
- TotalPass
- Zenklub
- Partnership with Sesc
- Profit Sharing (PLR)
- Certification subsidy.
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