Digital Media Planning, Implementation Specialist
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Job Description
Digital media specialist planning and optimising paid campaigns for an independent boutique agency serving SMBs. Managing multi-channel advertising, analytics, reporting, and client strategy.
Responsibilities:
- Formulate, present, and articulate media plans aligned with client business and media objectives
- Execute and optimise paid performance campaigns across Search, Social, Video, and Display channels using best-practice tactics
- Analyse ad performance and website data to develop strategic insights and recommendations
- Collaborate with the account management team on client WIPs, key meetings, strategies, deliverables, and reporting
- Support the Client Success team with technical analysis of client accounts and responses to client enquiries
- Advise clients through the Client Success team about digital marketing landscape developments
- Adapt campaign strategies in a timely manner to meet relevant requirements
- Strategise solutions based on clients’ businesses and success metrics
- Work with SEO, analytics, creative production, and other digital experts to optimise client performance
- Explore partnerships with emerging publishers and third-party agencies
- Conduct regular digital media research and education
- Support new client proposals
Requirements:
- 5 years minimum experience managing paid digital advertising campaigns
- Previous experience within a media agency
- Experience buying ads on Google, Bing, Meta, LinkedIn, TikTok, YouTube, or Programmatic
- Proven track record executing performance campaigns across multiple channels and driving ROI
- Strong analytical skills with ability to interpret data and provide actionable insights to stakeholders
- Experience with bid management tools and ad serving platforms
- Experience and keenness to work cross functionally and manage external vendors/agencies
- Ability to communicate with confidence, write, and present to inspire
- Proven analytical ability and quantitative skills
- Positive, solutions-focused mindset
- Enthusiastic self-starter, motivated and passionate
- Professional and friendly communication manner
- Good prioritisation, time management, and organisational skills
- Professional maturity, self-confidence, passion, energy, and positivity
- Adaptability to changing business and client conditions
- Strategic, analytical, and creative problem-solving skills
- Ability to manage multiple tasks simultaneously
Benefits:
- HMO, Dental, and Life Insurance for you and one free dependent from day one
- Option to enroll additional dependents
- Paid Birthday, Vacation, Medical, and Maternity Leaves
- Up to 6 Vacation Leaves convertible to cash on your anniversary
- Employee Engagement Activities: Year-End Party, Family Day, Team Building, and more!
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