Director, Global Patient Marketing – Epilepsy
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Job Description
Director of Patient Marketing focusing on engagement initiatives for VNS therapy in epilepsy. Leading U.S. and OUS strategies while optimizing educational content for patients and caregivers.
Responsibilities:
- Lead the U.S. and OUS patient marketing strategy for VNS therapy, focusing on awareness of drug-resistant epilepsy, treatment options, and the role of neuromodulation.
- Build patient journey maps that capture diagnostic delays, treatment barriers, emotional needs, and referral pathways to epileptologists and comprehensive epilepsy centers (CECs).
- Identify unmet patient needs across regions and shape campaigns that address access, stigma, diagnosis delays, and treatment understanding.
- Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption.
- Lead digital-first patient engagement strategies across web, social, search, email, paid media, and community channels that educate and motivate patients/caregivers to explore VNS therapy.
- Create compliant, empathetic educational content on epilepsy, treatment options, VNS therapy expectations, and patient stories.
- Build strategic alliances with global epilepsy advocacy groups, international federations, regional chapters, and patient communities.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 10+ years of patient or consumer healthcare marketing experience, including digital campaigns and educational programs.
- Experience within medical devices, neuromodulation, neurology, chronic disease management, or other highly regulated therapeutic areas.
- Deep understanding of patient and caregiver dynamics in epilepsy or other chronic neurological conditions.
- Strong experience navigating FDA, MLR, and device regulatory requirements.
- Demonstrated track record of driving measurable patient acquisition and engagement.
Benefits:
- Health benefits – Medical, Dental, Vision
- Personal and Vacation Time
- Retirement & Savings Plan (401K)
- Employee Stock Purchase Plan
- Training & Education Assistance
- Bonus Referral Program
- Service Awards
- Employee Recognition Program
- Flexible Work Schedules
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