Director – Marketing, PLG
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Job Description
Director of Marketing (PLG) responsible for Campaign Monitor’s product-led growth strategy. Collaborating cross-functionally to enhance customer acquisition, activation, and retention for SMB clients.
Responsibilities:
- Own Campaign Monitor’s end-to-end product-led growth and marketing strategy, serving as the primary strategy owner for the CM self-serve motion.
- Deeply understand Campaign Monitor customers, marketing motions, and funnel performance to assess what is working, what is not, and where growth opportunities exist.
- Define and execute strategies across demand generation, acquisition, activation, conversion, retention, and expansion for SMB customers.
- Own key growth levers including traffic volume, paid media efficiency, customer acquisition cost (CAC), conversion rates, and free-to-paid performance.
- Lead product launches, lifecycle marketing, and customer communications, ensuring clear positioning and compelling value delivery to customers.
- Partner closely with Product leadership to absorb, translate, and package product information into effective go-to-market and in-product growth strategies.
- Work cross-functionally with Performance Marketing, Product, Engineering, Design, and Customer Communications, owning roughly 70% of execution while operating within a highly collaborative structure.
- Define, track, and communicate performance using data, experimentation, and insights to guide decision-making and continuous optimization.
Requirements:
- 8+ years of experience in product-led growth, growth marketing, product management, or analytics roles within B2B SaaS.
- 3+ years of experience operating at the Director level or leading teams responsible for self-serve, product-led growth motions.
- Proven track record owning and executing end-to-end growth and marketing strategy for SMB-focused SaaS products.
- Deep experience with demand generation, funnel optimization, CAC management, and conversion analysis.
- Exceptionally strong quantitative skills, with hands-on experience using data to evaluate performance and guide strategy.
- Demonstrated ability to lead and execute strategy in cross-functional environments, including close partnership with Product leadership.
Benefits:
- Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance
- Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
- Paid Volunteer Time
- 401k plan with a company match on your contributions.
- Employee-centric and supportive remote work environment with flexibility.
- Support for life events including paid parental leave.
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