Director of Demand Generation
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Job Description
Head of Demand Generation at Cortex responsible for building inbound engine and driving leads through multi-channel strategies. Emphasizing analytical and experimental approaches to optimize demand generation.
Responsibilities:
- Own Cortex's demand generation strategy end-to-end, from awareness through lead conversion
- Build and execute multi-channel campaigns across paid search, paid social (LinkedIn, Reddit), SEO/SEM, content syndication, webinars, and emerging channels
- Design and run rapid experiments to discover what channels, messages, and tactics drive the highest quality pipeline
- Partner with Product Marketing to translate product messaging into high-converting campaigns that resonate with engineering leaders
- Collaborate with Sales and GTM Ops to optimize lead scoring, routing, and handoff processes that maximize conversion rates
- Manage demand generation budget and prove ROI across all channels with clear attribution and performance metrics
- Build reporting frameworks to track key metrics: traffic, MQLs, SQLs, pipeline contribution, CAC, and conversion rates by channel
- Work with our content and design teams to develop assets that support demand generation programs
- Stay ahead of industry trends and competitive tactics in the developer tools space
- Scale the demand generation function as we grow, potentially building a team over time
Requirements:
- 7+ years of B2B SaaS demand generation experience, with at least 3+ years in a leadership or senior IC role
- Proven track record generating pipeline in developer tools, infrastructure software, or technical B2B products
- Deep expertise across multiple demand gen channels: paid search, paid social, SEO, content marketing, ABM
- Strong analytical skills with experience using tools like Google Analytics, Salesforce, and marketing automation platforms (Marketo, HubSpot, or similar)
- Data-driven mindset with ability to measure, optimize, and prove ROI of marketing investments
- Experience selling to technical buyers (CTOs, VPs of Engineering, Platform Engineers)
- Self-starter mentality with bias for action and experimentation
- Excellent cross-functional collaboration skills and ability to influence without authority
- Comfortable working in a fast-paced startup environment where you'll need to be both strategic and hands-on.
Benefits:
- National medical, dental & vision insurance (we cover 100% for employees!)
- Unlimited PTO & flexible working hours
- 401k plan
- Gender-neutral parental leave
- $1000 yearly Learning & Development stipend
- $400 monthly perks stipend (use it on anything)
- Pet Insurance
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