Director of Growth Marketing
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Job Description
Director of Growth Marketing at Vic.ai responsible for demand generation and growth marketing strategies. Leading AI-driven marketing initiatives for finance transformation projects with a strong focus on measurable results.
Responsibilities:
- Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals.
- Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results.
- Implement marketing strategies that support scaling the company from $15MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization.
- Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes.
- Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion.
- Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel.
- Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence.
- Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams.
- Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.
Requirements:
- 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation., with at least 2 years in a leadership role.
- Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions.
- Proven experience in scaling a company from $15MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs.
- Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies.
- Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team.
- A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results.
- Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms.
- Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams.
- Bachelor's degree in marketing, business, or related field; MBA preferred.
Benefits:
- Competitive salary and stock options
- 401K with an employer match
- Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
- Monthly Wellness stipend
- Generous maternity and paternity leave
- The opportunity to work remotely, including a stipend for your home workstation setup
- Virtual team-building events & awesome swag
- People-focused culture
- Generous vacation time, family and travel-friendly environment
- Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
- Vic.ai also offers in-person retreats to employees. We love connecting in person as a remote-first company.
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