Growth Marketing Manager
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Job Description
Growth Marketing Manager at LiveKit focusing on top-of-funnel campaigns and community programs to drive platform adoption. Collaborating cross-functionally to optimize lead scoring and marketing efforts.
Responsibilities:
- Partner with PMM and DevRel to distribute and merchandise content across the right channels, including creator, influencer, champion, and partner networks.
- Run top-of-funnel campaigns to increase awareness of LiveKit and drive high-quality signups to our cloud platform.
- Design and execute lifecycle marketing campaigns that nurture users from signup to activation, conversion, and retention.
- Own and manage community programs in partnership with DevRel.
- Manage LiveKit’s corporate social media presence, ensuring consistent brand voice and engagement.
- Partner with RevOps to analyze inbound signups, refine lead qualification, and improve our lead scoring model.
- Track and report on campaign performance, including reach, conversion, and funnel impact.
- Support developer events in the Bay Area, including community meetups and partner activations.
- Manage and optimize the growth marketing budget, allocating resources to the highest-ROI activities.
Requirements:
- 4–7 years of experience in Growth Marketing, Demand Generation, or Lifecycle Marketing at a SaaS, API, or developer-focused company.
- Strong experience in campaign management across multiple channels, including email, paid social, organic social, and partnerships.
- Comfortable with marketing automation platforms (e.g., HubSpot, Marketo) and community management tools.
- Track record of designing lifecycle journeys that improve activation, conversion, and retention.
- Data-driven mindset—skilled at analyzing funnels, attribution, and campaign performance.
- Experience running community-driven programs, including referral initiatives and ambassador or creator partnerships.
- Hands-on experience with social media strategy and execution a plus.
- Excellent cross-functional collaborator who enjoys working with Product Marketing, Developer Relations, and RevOps.
- Based in the San Francisco Bay Area with the ability to support local events.
Benefits:
- Competitive salary and equity package
- Health, dental, and vision benefits
- Flexible vacation policy
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