Director of Growth
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Job Description
Director of Growth enhancing REEKON Tool's presence while driving sales of innovative construction tools. Managing PPC campaigns and marketing initiatives in a dynamic environment.
Responsibilities:
- Full funnel ownership and execution of REEKON growth marketing
- Plan, execute, and manage PPC ad campaigns and experiments across Meta, Google Ads, Amazon and more while maintaining budgets
- Set up tracking information for links for attribution across various platforms and effective reporting in analytics platforms
- Influencer source, onboard, and manage partnerships to highlight applications and in field use cases
- Stay up to date on industry trends, marketing best practices, and provide recommendations for new initiatives to undertake as a company
- Work with our graphic, web, and content team to craft emails, landing pages, ads, and more
- Compile and maintain regular marketing analytics report, interpret data, and focused on presenting data and recommendations
- Analyze and compile data into dashboards and slides to track initiatives and make data driven decisions
- Analyze trends and identify opportunities to capitalize on social media and category innovation opportunities
Requirements:
- 5-10 years working in digital marketing operations with extensive background in PPC ads with hands on keyboard execution
- Highly analytical, with strong instincts for measurement, reporting, and performance optimization.
- Understanding and willingness to learn customer roles, pain points, and applications
- Stay up to date on industry trends and quick to learn new skills, platforms, and other marketing tools
- Managing and effectively scaling ad budgets across Meta, Google, and similar
- Software we use (not a requirement but helpful to have background in) - Shopify, Amazon, Klaviyo, Meta Ads, Google Ads, Microsoft Clarity, Google Analytics, Sprout Social, Triple Whale
- Are as comfortable planning as you are executing
- Experience in fast paced and dynamic startup environments
- Strong communication skills for summarizing and conveying key points in data along with recommendations for improvement
Benefits:
- Equal opportunity employer
- Diversity commitment
- Non-discrimination policy
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