Director of Paid Media
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Job Description
Director of Paid Media leading a team and managing client relationships at a B2B-focused company. Ensuring the health of paid media accounts and driving team performance.
Responsibilities:
- Lead and develop a team of Associate Directors — setting direction, aligning on priorities, and creating conditions where high-caliber practitioners perform at their ceiling.
- Translate executive direction into weekly priorities that are immediately actionable. No ambiguity about what matters most, no gap between strategy and execution.
- Foster a culture where accountability is structural and excellence is the baseline, not the aspiration.
- Invest in the growth of your Associate Directors and keep an eye on who's ready to join their ranks from the strategist team.
- Stay close enough to every account to catch friction before the client names it. We have proprietary, proactive sentiment analysis technology baked into our tech platform, Stratos.
- Build a culture of early escalation and proactive communication across your team.
- Ensure every client engagement reflects Directive's methodology — LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.
- Own the standard for client-facing work before it leaves the department.
- Build the QA cadence and feedback loops that make quality consistent — not reactive.
- Show up for clients with the confidence and credibility of someone who has done this before. This will primarily be through monthly leadership meetings or on large accounts.
- When a client relationship needs senior attention, you're the first call — with a clear diagnosis and a path forward.
- Own account assignments and team utilization. Match talent to account complexity in a way that supports both performance outcomes and department gross margin.
- Maintain clear visibility into capacity so resourcing decisions are proactive, not reactive.
- Own the candidate pipeline from sourcing through finalist presentations for roles within your team. The VP will support here in different stages of the hiring process.
- Hire for the ceiling, not just the role. You know the difference.
Requirements:
- 8+ years in paid media, with significant time spent as a Director or Associate Director at a B2B or SaaS-focused agency — you've been here before and you know what good looks like at scale.
- A track record of directing experienced practitioners — coaching strong ASDs, aligning them on priorities, and moving a high-performing team with speed and clarity.
- Deep fluency in paid search and paid social (Google Ads, Meta, LinkedIn required); programmatic experience a plus.
- Mastery of B2B performance measurement — LTV:CAC modeling, pipeline attribution, SQL-focused goal setting.
- The operational instincts that come from experience — you've built the systems, you've lived without them, and you move fast because you've already learned the hard lessons.
- Financial literacy at the department level — P&L awareness, utilization management, and the ability to connect staffing decisions to margin outcomes.
- The kind of client presence that comes with seniority — calm, credible, and trusted in a room when the stakes are high.
- A genuine drive to stay ahead of where performance marketing is going, including the role of AI and automation in what excellent work looks like.
Benefits:
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- 🧠 **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
- 💪 **Physical **- Physical therapy through **Omada, **thousands of **Aaptiv** virtual workouts**, **complimentary **One Medical** membership for primary and virtual care
- 🛫 T**ime Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 **Financial** - Traditional and Roth 401(k) with a 3% company match
- 🌟 **Bonus** - Annual bonus based on tenure, which scales in total amount over time
- 🌴 **Annual Company-wide Retreat**
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