Senior Growth & Performance Marketing Manager
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Job Description
Senior Growth & Performance Marketing Manager leading a specialized marketing team for PiNCAMP. Responsible for customer acquisition strategy and managing partnerships to optimize advertising costs.
Responsibilities:
- Lay the foundation for PiNCAMP's continued growth
- Play a decisive role in achieving the mission to build the number-one camping marketplace in Europe
- Lead a specialized team of marketing experts to elevate customer acquisition
- Manage paid marketing accounts with a focus on maximum automation
- Drive partnership marketing by managing affiliate agencies and directly handling key partnerships
- Deepen acquisition-side collaboration with shareholders ADAC, ANWB, and TCS
- Break down silos between disciplines and work closely with the Retention team to optimize Customer Lifetime Value (CLV)
- Leverage interfaces with Product, BI & Data to firmly embed automation, AI, and data-driven marketing across the organization
- Serve as the primary lead for the B2B Tribe in achieving media traffic targets
Requirements:
- 6+ years of professional experience in digital marketing, with a focus on Affiliate & Partnership Marketing
- Proven track record managing large-scale ad accounts with seven-figure budgets
- Some experience leading small teams
- Strong technical proficiency: understanding of web tracking and a clear vision for how automation and AI can advance the field
- Able to structure complex topics and present or discuss them fluently in both German and English
- Proactive 'can-do' mindset, able to drive projects independently and motivated by ambitious goals
- Bonus: native-level Dutch
Benefits:
- A blend of agile start-up spirit and an established professional structure
- Regular feedback and internal/external training opportunities (e.g., via the PiNCAMP Academy)
- Rapid learning curve with significant responsibility from day one, flat hierarchies, quick decision-making, and room for creative ideas and initiatives
- Modern office in the heart of Berlin with excellent public transport links and a rooftop terrace
- Appreciative work culture within an international team
- Flexible working hours, home office, working-from-abroad options, and hybrid work
- Best-in-class hardware of your choice and modern tools
- Health benefits, e.g., subsidies for Urban Sports Club or ergonomic workstations; free fruit, vegetables, and muesli
- 30 days of vacation
- Access to a camper for short trips or vacations
- Regular company parties and events
- Various employee discounts (e.g., Travel Industry Card)
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