Senior Paid Search, YouTube Manager
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Job Description
Senior Paid Search & YouTube Manager at Grüns handling Google channels and DTC customer acquisition. Leading campaigns across Search, YouTube, PMax, and Shopping for growth and efficiency.
Responsibilities:
- Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA
- Build and maintain campaign structures designed to support sustained budget growth without sacrificing efficiency or visibility into performance drivers
- Design and execute a high-velocity testing roadmap across keywords, bidding strategies, audiences, creatives, and ad formats — and act decisively on what the data tells you
- Analyze campaign performance and attribution signals to surface drivers, identify scaling opportunities, and inform spend decisions
- Partner closely with creative and landing page teams to identify winning ad angles and improve conversion paths across Google channels
- Lead and develop a direct report, elevating the team's output — not just your own
- Deliver regular performance reporting that gives leadership clear, actionable visibility into what's working and why.
Requirements:
- 5+ years of hands-on Google Ads experience — Search, YouTube, PMax, and Shopping — specifically in DTC or ecommerce environments
- Personally scaled non-brand acquisition and YouTube campaigns with larger budgets annually
- Proven YouTube chops — someone who has built and scaled YouTube acquisition funnels that drive real incremental volume
- Expert in Google Ads platform mechanics — campaign structure, bidding strategy, audience segmentation, and creative testing at scale
- Strong working knowledge of GA4, Google Ads Editor, and attribution tools (Northbeam, Triple Whale, Rockerbox, or similar)
- Managed or mentored at least one direct report and can elevate the people around them
- Track record of identifying performance drivers and translating them into clear, fast growth decisions.
Benefits:
- Competitive total compensation package
- Competitive equity packages
- Comprehensive set of benefits designed to support well-being, growth, and balance
- Strong benefits coverage for you and your family
- Generous PTO
- Free Grüns subscriptions
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