Programmatic & Paid Media Specialist
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Job Description
Programmatic & Paid Media Specialist developing and optimizing multichannel marketing campaigns for global brands. Join a digital marketing agency focused on innovation and sustainability.
Responsibilities:
- Estrategia Multicanal: Desarrollar estrategias 360º que acompañen al usuario en todas las fases del funnel.
- Gestión Paid Media (PPC): Creación y optimización avanzada en Google Ads, Meta Ads, TikTok Ads y LinkedIn Ads.
- Compra Programática: Gestión end-to-end de campañas en DSPs como DV360, Outbrain y Taboola.
- Segmentación de audiencias y elección de formatos ganadores.
- Medición y Data: "Lo que no se mide no existe". Dominarás herramientas de etiquetado (GTM, Tealium IQ) y analizarás datos para extraer insights y proponer mejoras constantes.
- Optimización de ROI: Gestión eficiente de presupuestos publicitarios, aplicando tests A/B y las mejores prácticas del mercado.
- Innovación constante: Serás el radar de la agencia en nuevas tendencias PPC y tecnologías publicitarias para mantenernos siempre un paso por delante.
Requirements:
- Experiencia: 3–7 años gestionando campañas de Paid Media, con al menos 2-4 años de experiencia real en DSPs (DV360, TTD o Adform).
- Dominio de plataformas: Nivel experto en Google Ads, Meta Ads, TikTok Ads y LinkedIn Ads.
- Data & Tracking: Experiencia sólida en GA4 y GTM (idealmente server-side), definición de eventos y QA.
- Excel/Sheets Avanzado: Manejo indispensable de tablas dinámicas, fórmulas y automatización aplicada al reporting de campañas.
- Soft Skills: Capacidad analítica para modelar KPIs y diagnosticar causas raíz. Comunicación clara y mentalidad de trabajo en equipo.
- Suma puntos extra (Valorables): Experiencia con Campaign Manager 360, Google Studio (DCO) o CM360 floodlights.
- Conocimientos de Retail Media (Amazon, Citrus/Criteo) o App campaigns (SKAdNetwork).
- Nivel avanzado de SQL/BigQuery, nociones de modelos MMM o experimentación de incrementabilidad.
Benefits:
- 100% Teletrabajo: Trabaja desde donde seas más feliz y productivo.
- Un ambiente cercano e internacional
- Remuneración a medida: Salario competitivo. Haremos una propuesta personalizada en función de tu perfil, experiencia y lo que puedas aportar al equipo.
- Flexibilidad y Tiempo libre: Viernes cortos: Jornada reducida todos los viernes (de 9:00 a 14:30 h). ¡El fin de semana empieza antes!
- Verano intensivo: Jornada intensiva durante julio y agosto (lunes a viernes de 8:00 a 15:00 h).
- Crecimiento real: Entrarás en un equipo donde la tecnología propia te quita el trabajo aburrido para que puedas centrarte en la estrategia y en crecer profesionalmente.
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