Director of Payer Marketing
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Job Description
Director of Payer Marketing in healthcare, accelerating growth in the payer segment through strategic marketing and analysis. Leading campaigns and product launches to shape market presence.
Responsibilities:
- Lead payer market analysis to understand buying centers and decision-making dynamics.
- Develop clear persona frameworks to inform campaign design.
- Build differentiated value propositions and related campaigns for the Payer Platform portfolio.
- Develop compelling marketing content and ensure consistent messaging across all channels.
- Partner with Demand Gen, Marketing Ops, Sales executives, and the SDR team to develop multichannel campaigns.
- Build annual and quarterly payer campaign calendars with themes, audiences, channels, content assets, and success metrics.
Requirements:
- Bachelor’s degree in Marketing, or a related field; Master’s degree preferred.
- 8+ years of healthcare marketing experience, with at least 5+ years in the health plan / payer industry.
- Deep understanding of payer business models, operations, quality/risk programs.
- Excellent written and oral communication, storytelling, and executive presentation skills.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Employee assistance programs
- Tuition assistance
- Collaborative workspaces
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