Director of Sales
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Job Description
Director of Sales driving revenue growth and market expansion for Botanic Tonics' health-focused products. Leading sales strategy and team management for enhanced distribution performance.
Responsibilities:
- Translate national strategy into actionable plans across assigned markets and territories
- Identify high-opportunity markets and prioritize expansion efforts with Territory Sales Managers.
- Drive new account acquisition, with a focus on independent and small-chain convenience retailers.
- Establish clear KPIs for distribution gains, velocity, merchandising standards, and new door openings.
- Monitor performance against targets and implement corrective action plans as needed.
- Lead, coach, and develop Territory Sales Managers focused on new market penetration.
- Conduct regular ride-alongs and in-market visits to reinforce selling standards and execution.
- Strengthen performance of existing DSD partners through coaching, performance reviews, and joint business planning.
- Oversee successful development of key markets.
- Collaborate with Marketing on activations, sampling, and retail support initiatives.
Requirements:
- 12+ years of CPG sales experience, with significant experience in convenience retail.
- 7+ years of field sales leadership experience.
- Deep understanding of DSD systems and distributor management.
- Proven track record of opening new markets and driving distribution gains.
- Strong ability to coach field sellers and influence distributor partners.
- Entrepreneurial mindset with a bias for action.
- Highly organized, KPI-driven, and comfortable in a high-growth environment.
Benefits:
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
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