Email Marketing Lead – E-Commerce
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Email Marketing Lead building and scaling retention programs for BlueTuskr, a full-service e-commerce growth agency. Leading email strategy, client accounts, deliverability, and AI-enabled campaign workflows.
Responsibilities:
- Set strategy and standards for the email marketing department, including processes, playbooks, and QA
- Join client calls to represent email marketing strategy and results, with potential direct ownership of specific accounts
- Partner with leadership on department tooling, workflow, and roadmap decisions
- Report on department performance and health to agency leadership
- Execute and oversee email marketing audits using Klaviyo, HubSpot, Mailchimp, etc.
- Set strategy for automation, segmentation, A/B testing, and lifecycle marketing across client accounts
- Use AI tools to support copywriting, campaign optimization, segmentation, and reporting workflows
- Execute monthly reporting documentation and results reflection across the department
- Ensure list hygiene, segmentation, integrations, and deliverability management meet high standards
- Manage technical deliverability items including DMARC, DKIM, and SPF
- Brainstorm and pilot new email marketing approaches, including AI-enabled workflows
- Support analytics tracking and strategy for future campaigns
- Coordinate cross-channel strategy with the broader marketing team
- Audit existing email accounts, present prioritized roadmaps, build department infrastructure, and establish team relationships during the first 90 days
Requirements:
- 5+ years in email marketing, including experience leading or mentoring others
- Working knowledge of email & SMS marketing
- Experience managing small and large email volumes and contacts
- Proven track record managing client accounts and/or leading a team
- E-commerce or D2C brand experience (agency or in-house)
- Comfortable using AI tools in day-to-day email marketing work
- Hands-on experience with Klaviyo, Hubspot, Mailchimp, etc.
- Comfort with email account setup, migrations, and technical integrations
- Experience working within set processes, playbooks, or department infrastructure
- Agency background preferred
- Prior experience building or scaling an email marketing function
Benefits:
- Fully remote
- Unlimited paid time off
- Internet, mobile phone, and gym reimbursements after 90 days
Similar Jobs
E-Mail Marketing Manager – B2B Campaigns
E-Mail-Marketing-Manager entwickelt B2B-Outbound-Kampagnen für JMVision, eine Digitalisierungsagentur für Industriebetriebe. Verantwortlich für Copywriting, Testing, KPI-Tracking und Kampagnenoptimierung.
Email Marketing Specialist
Email Marketing Specialist creating email and SMS campaigns for OuterBox agency clients. Managing Klaviyo workflows, compliance, performance monitoring, and campaign optimization.
Senior Email Marketing Specialist
Senior Email Marketing Specialist executing Salesforce Marketing Cloud email and SMS lifecycle campaigns. Optimizing customer communications for Independence Pet Holdings’ pet health brands.
Email Marketing Specialist – Contractor
Email Marketing Specialist owning strategy, copy, automation, QA, and reporting across ISC’s five specialty insurance brands. Building acquisition and retention programs in Campaign Monitor.
Email Marketing Specialist
Email Marketing Specialist executing lifecycle, product, retention, and expansion campaigns for a growing B2B organization. Optimizing segmentation, testing, performance, and AI-enabled workflows.
Email Marketing Specialist
Email Marketing Specialist executing Klaviyo campaigns, flows, segmentation, testing, and deliverability for eCommerce brands. Designing mobile-first emails and reporting performance within a remote performance marketing agency.
Senior Designer – Email Marketing, Consumer Tax
Senior Designer creating customer-centered email campaigns for H&R Block’s Consumer Tax business. Driving acquisition, engagement, retention, and conversion through responsive, accessible design and performance optimization.
Senior Designer – Email Marketing, Small Business, Financial Services
Senior email designer leading customer-centered campaigns for H&R Block’s small-business and financial-services businesses. Translating marketing objectives into accessible, responsive, conversion-focused communications and optimizing creative through performance insights.
Email Marketing Manager
Email Marketing Manager helping CrucialPoint, a retention marketing agency, grow ecommerce clients through Klaviyo campaigns. Optimizing lifecycle flows, analytics, deliverability, and revenue performance.
Email Marketing Manager
Email Marketing Manager at CrucialPoint, a full-service retention marketing agency for ecommerce brands. Optimizing Klaviyo campaigns, flows, analytics, and revenue growth for B2C clients.
Email Marketing Manager
Email Marketing Manager driving Klaviyo retention campaigns for CrucialPoint’s ecommerce clients. Optimizing lifecycle marketing, analytics, and customer retention across email, SMS, and related channels.
Email Marketing Specialist
Email Marketing Specialist owning campaigns, automated flows, segmentation, and reporting for a UK business. Driving subscriber growth and revenue remotely from South Africa.
Email Marketing Coordinator
Email Marketing Coordinator producing responsive campaigns for home improvement and eCommerce consumer brands. Building, testing, and refining template-based emails across desktop and mobile devices.
Email Marketing Manager
Email Marketing Manager owning Klaviyo email and SMS strategy for 5-7 international e-commerce brands. Managing campaigns, automations, testing, optimization, compliance, and client reporting.
Email Marketing Specialist
Email Marketing Specialist responsible for building structured email communications and improving campaign performance for travel industry. Collaborating with international projects in a flexible part-time role.
Communications – Email Marketing Specialist
Communications & Email Marketing Specialist responsible for impactful communications connecting corporate initiatives to stakeholders at Engel & Völkers. Leverage marketing platforms for effective messaging and engagement.
Senior Email Marketing Specialist
Senior Email Marketing Specialist managing B2B email and lifecycle marketing strategies for global iGaming market. Collaborating with Marketing, Business Development, and Performance teams to improve lead quality and conversion.
Email Marketing Specialist
Email Marketing Specialist driving email campaigns for a US-based investment firm. Responsible for managing email automation, deliverability, and lead capture.
Email Marketing Manager
Lifecycle Marketing Manager at Primal Queen focused on deepening customer relationships through email and SMS marketing. Driving retention and crafting customer experiences in women's wellness sector.
Marketing Automation, Email Marketing Expert
Freelance Expert for E-Mail Marketing and Marketing Automation role, focused on improving lead conversion for international programs. Requires expertise in marketing tools and strategies.