Email Marketing Manager – B2B Campaigns
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Job Description
E-Mail Marketing Manager building and optimizing B2B outbound campaigns for JMVision GmbH. Writing conversion-focused sequences and scaling performance through KPI-driven testing.
Responsibilities:
- Build and manage outbound and email campaigns in the backend for clients
- Develop campaigns based on buyer personas, positioning, and USPs
- Translate buyer personas, positioning, and USPs into messaging strategies
- Write outbound copy, emails, follow-ups, and sequences
- Optimize for open rates, replies, and conversions
- Take full responsibility for campaign setup, testing, KPI tracking, analysis, and continuous optimization
- Work closely with account managers to refine offers, messaging, and campaign strategy
- Work entirely in the backend, without direct client contact
- Focus on copy, structure, testing, and scaling
Requirements:
- Initial experience in outbound or email marketing, or experience working with relevant tools
- Strong copywriting skills
- Understanding of how effective email copy captures attention and drives replies
- A strong sense of offer building and how messaging and offers work together to increase conversions
- Analytical, data-driven approach and KPI-based campaign optimization
- Willingness to experiment with new tools
- Comfortable working with complex setups
- Independent and structured approach to work
- Willingness to take responsibility for results
- Skills, tool proficiency, and demonstrable or evident performance in outbound marketing
- Formal educational qualifications are secondary
Benefits:
- Attractive fixed salary of €3,500 to €5,000
- High-performance bonus for outstanding results
- Permanent employment contract
- Flexible working hours
- 100% remote work
- 30 days of paid vacation
- Performance bonuses
- Company celebrations
- Training and professional development
- Access to state-of-the-art tools and technologies for outbound marketing
- Unique advancement opportunities and career development prospects
- A product that addresses current customer needs
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