Senior Email Marketing Specialist
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Job Description
Senior Email Marketing Specialist executing Salesforce Marketing Cloud email and SMS lifecycle campaigns. Optimizing customer communications for Independence Pet Holdings’ pet health brands.
Responsibilities:
- Own end-to-end execution of email and SMS campaigns, including build, QA, scheduling, deployment, and monitoring.
- Build responsive emails using HTML/CSS, reusable templates, and modular content.
- Build, maintain, and optimize automated journeys within Salesforce Marketing Cloud.
- Manage audience segmentation, personalization, dynamic content, and campaign targeting.
- Execute comprehensive campaign QA, including links, rendering, personalization, data, tracking, and seed testing.
- Execute A/B tests and use campaign performance to recommend ongoing optimizations.
- Leverage AI and emerging marketing technologies to improve campaign development, streamline processes, accelerate testing, and identify optimization opportunities.
- Maintain and improve templates, modules, and production processes to increase efficiency and scalability.
- Partner with the Salesforce Marketing Cloud Engineer on complex data, automation, integration, and technical requirements.
- Collaborate across Marketing, Creative, Compliance, Data, and Technology to bring campaigns from concept through launch.
- Serve as an email and SMS subject-matter expert, proactively recommending best practices, new capabilities, and process improvements.
Requirements:
- 5–7 years of experience in email, CRM, lifecycle, or digital marketing.
- Strong hands-on experience with Salesforce Marketing Cloud, particularly Email Studio and Journey Builder.
- Strong HTML/CSS skills and experience coding responsive emails.
- Experience with automated journeys, segmentation, personalization, and dynamic content.
- Experience with email/SMS testing, QA, optimization, and deliverability best practices.
- Experience using AI tools to enhance marketing workflows, campaign execution, testing, analysis, or optimization.
- Strong project management, problem-solving, and attention to detail.
- Ability to independently manage multiple campaigns and priorities in a fast-paced environment.
- Strong cross-functional communication and collaboration skills.
- Experience with MobileConnect /SMS marketing.
- Working knowledge of AMPscript, SQL, Automation Studio, and Contact Builder.
- Experience in a regulated industry.
- Experience working with agencies and external partners.
Benefits:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
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