Email Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Email Marketing Manager owning Klaviyo campaigns, lifecycle flows, and subscriber growth for Cornbread Hemp’s organic hemp products. Optimizing retention, personalization, and ecommerce revenue.
Responsibilities:
- Own the day-to-day email marketing calendar and execution of promotional, product, educational, and seasonal campaigns
- Develop campaign briefs and partner with Creative on messaging, copy, and design
- Manage campaign segmentation, scheduling, QA, and deployment
- Coordinate email communications around promotions, product launches, and key ecommerce initiatives
- Own, build, and continuously optimize automated email flows in Klaviyo
- Manage welcome, abandonment, post-purchase, cross-sell, replenishment, winback, and reactivation journeys
- Identify lifecycle gaps and develop new automated journeys to improve repeat purchase and lifetime value
- Own subscriber lifecycle communications, including onboarding, education, upcoming orders, retention, and churn prevention
- Build customer segments based on purchase behavior, engagement, subscription status, product preferences, and lifecycle stage
- Develop and execute A/B testing across subject lines, creative, offers, messaging, cadence, and audiences
- Monitor email performance, analyze results, and provide reporting and recommendations to the Director of Retention
- Own and optimize website popups, banners, overlays, and other onsite conversion tools
- Develop and optimize email and SMS acquisition programs across website, paid media, promotions, partnerships, and other customer touchpoints
Requirements:
- 3+ years of email, lifecycle, retention, or ecommerce marketing experience
- Strong experience with Klaviyo and Shopify required
- Experience building and optimizing automated email flows
- Strong understanding of segmentation, personalization, A/B testing, and email deliverability
- Experience with subscription-based ecommerce businesses strongly preferred
- Strong analytical skills and ability to translate data into action
- Excellent project management, communication, and attention to detail
- Experience with Recharge, Skio, Rebuy, or similar ecommerce tools is a plus
- Experience in CPG, wellness, food & beverage, supplements, or hemp/cannabis is a plus
- Less than 10% travel requirement
Benefits:
- Health insurance, with a Company contribution toward the base plan for employee
- 100% paid Dental and Vision Insurance for employee
- Paid time off in accordance with Company policy
- $75 per month employee stipend for Cornbread Hemp products
- 50% off Cornbread Hemp website
- Professional development and career advancement as the organization grows
- Flexible and remote working capabilities
- Collaborative, supportive work environment
- Significant strategic autonomy to own and grow retention
Similar Jobs
Email Marketing Manager
Email Marketing Specialist managing HubSpot campaigns and lifecycle communications for SOFTSWISS. Optimizing segmentation, automation, testing, and performance across international markets.
Email Marketing Specialist
Email Marketing Specialist managing campaigns, automation, segmentation, and analytics. Supporting an Australian veterinary healthcare business’s customer engagement and conversions.
Email Marketing Expert
Email Marketing Expert owning strategy, copy, design, and Klaviyo execution. Driving email revenue across Eli Z Group’s global Shopify DTC brands.
Email Marketing / CRM Manager
E-Mail-Marketing- und CRM-Manager für MAILODY, eine Agentur für E-Commerce-Unternehmen. Entwicklung von Strategien, Kundenbetreuung und Steuerung von Kampagnen.
E-Mail Marketing Manager – B2B Campaigns
E-Mail-Marketing-Manager entwickelt B2B-Outbound-Kampagnen für JMVision, eine Digitalisierungsagentur für Industriebetriebe. Verantwortlich für Copywriting, Testing, KPI-Tracking und Kampagnenoptimierung.
Email Marketing Lead – E-Commerce
Email Marketing Lead building and scaling retention programs for BlueTuskr, a full-service e-commerce growth agency. Leading email strategy, client accounts, deliverability, and AI-enabled campaign workflows.
Email Marketing Specialist
Email Marketing Specialist creating email and SMS campaigns for OuterBox agency clients. Managing Klaviyo workflows, compliance, performance monitoring, and campaign optimization.
Senior Email Marketing Specialist
Senior Email Marketing Specialist executing Salesforce Marketing Cloud email and SMS lifecycle campaigns. Optimizing customer communications for Independence Pet Holdings’ pet health brands.
Email Marketing Specialist – Contractor
Email Marketing Specialist owning strategy, copy, automation, QA, and reporting across ISC’s five specialty insurance brands. Building acquisition and retention programs in Campaign Monitor.
Email Marketing Specialist
Email Marketing Specialist executing lifecycle, product, retention, and expansion campaigns for a growing B2B organization. Optimizing segmentation, testing, performance, and AI-enabled workflows.
Email Marketing Specialist
Email Marketing Specialist executing Klaviyo campaigns, flows, segmentation, testing, and deliverability for eCommerce brands. Designing mobile-first emails and reporting performance within a remote performance marketing agency.
Senior Designer – Email Marketing, Consumer Tax
Senior Designer creating customer-centered email campaigns for H&R Block’s Consumer Tax business. Driving acquisition, engagement, retention, and conversion through responsive, accessible design and performance optimization.
Senior Designer – Email Marketing, Small Business, Financial Services
Senior email designer leading customer-centered campaigns for H&R Block’s small-business and financial-services businesses. Translating marketing objectives into accessible, responsive, conversion-focused communications and optimizing creative through performance insights.
Email Marketing Manager
Email Marketing Manager helping CrucialPoint, a retention marketing agency, grow ecommerce clients through Klaviyo campaigns. Optimizing lifecycle flows, analytics, deliverability, and revenue performance.
Email Marketing Manager
Email Marketing Manager at CrucialPoint, a full-service retention marketing agency for ecommerce brands. Optimizing Klaviyo campaigns, flows, analytics, and revenue growth for B2C clients.
Email Marketing Manager
Email Marketing Manager driving Klaviyo retention campaigns for CrucialPoint’s ecommerce clients. Optimizing lifecycle marketing, analytics, and customer retention across email, SMS, and related channels.
Email Marketing Specialist
Email Marketing Specialist owning campaigns, automated flows, segmentation, and reporting for a UK business. Driving subscriber growth and revenue remotely from South Africa.
Email Marketing Coordinator
Email Marketing Coordinator producing responsive campaigns for home improvement and eCommerce consumer brands. Building, testing, and refining template-based emails across desktop and mobile devices.
Email Marketing Manager
Email Marketing Manager owning Klaviyo email and SMS strategy for 5-7 international e-commerce brands. Managing campaigns, automations, testing, optimization, compliance, and client reporting.
Email Marketing Specialist
Email Marketing Specialist responsible for building structured email communications and improving campaign performance for travel industry. Collaborating with international projects in a flexible part-time role.