Senior Designer – Email Marketing, Small Business, Financial Services
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Job Description
Senior email designer leading customer-centered campaigns for H&R Block’s small-business and financial-services businesses. Translating marketing objectives into accessible, responsive, conversion-focused communications and optimizing creative through performance insights.
Responsibilities:
- Lead the design and execution of email creative across SMB and Financial Services marketing campaigns and customer journeys
- Create customer-centered email experiences aligned with business objectives, customer needs, and brand standards
- Partner with CRM Marketing teams on creative solutions supporting acquisition, engagement, retention, and conversion initiatives
- Collaborate with copywriters, content strategists, marketers, and developers from concept through production
- Translate campaign objectives, customer insights, and business requirements into effective visual communications
- Ensure email creative follows accessibility standards, responsive design principles, and channel best practices
- Support testing and optimization by developing creative variations and applying campaign performance insights
- Maintain and evolve email design systems, templates, and component libraries
- Review creative for quality, accuracy, and brand-guideline alignment
- Monitor email marketing trends, customer experience best practices, and emerging design capabilities
- Partner with Marketing Operations and development teams to ensure effective execution across platforms and devices
Requirements:
- Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field
- 5+ years of experience in email design, digital design, CRM marketing, performance marketing creative, or related disciplines
- Demonstrated experience designing customer-facing email campaigns in a high-volume marketing environment
- Strong visual design skills and experience creating conversion-focused digital communications
- Knowledge of email marketing best practices, responsive design, accessibility standards, and customer journey principles
- Experience working within established brand guidelines and design systems
- Ability to balance creative excellence with business objectives and performance goals
- Experience leveraging performance metrics and customer insights to improve creative effectiveness
- Strong collaboration, communication, and stakeholder management skills
- Proficiency with Adobe Creative Cloud and Figma
- Experience with related creative tools
- Experience working with email marketing platforms and HTML email production processes preferred
- Strong attention to detail and ability to manage multiple projects in a fast-paced environment
Benefits:
- Medical and prescription drug coverage for qualifying associates and eligible dependents
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Competitive pay
- Comprehensive benefits
- Support for life both in and outside of work
- Continuous learning
- High Performing, Connected Culture
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