E-Mail Marketing Manager – B2B Campaigns
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Job Description
E-Mail-Marketing-Manager entwickelt B2B-Outbound-Kampagnen für JMVision, eine Digitalisierungsagentur für Industriebetriebe. Verantwortlich für Copywriting, Testing, KPI-Tracking und Kampagnenoptimierung.
Responsibilities:
- Build and manage outbound and email campaigns in the backend for clients
- Develop campaigns based on buyer personas, positioning, and USPs
- Translate buyer personas, positioning, and USPs into clear messaging strategies
- Write outbound copy, including emails, follow-ups, and sequences
- Take full ownership of campaigns: setup, testing, KPI tracking, analysis, and continuous optimization
- Work closely with account managers to refine offers, messaging, and campaign strategy
- Work entirely in the backend without direct client contact, focusing on copy, structure, testing, and scaling
Requirements:
- Initial experience in outbound or email marketing, or experience working with relevant tools
- Strong copywriting skills and an understanding of how effective email copy captures attention and encourages people to respond
- A strong sense of offer building and an understanding of how messaging and offers work together to drive conversions
- Analytical, data-driven approach, with optimization based on KPIs
- Curiosity and willingness to experiment with new tools
- Comfortable working with complex setups
- Independent, structured working style and willingness to take ownership of results
- Formal educational background is secondary; what matters are skills, tool proficiency, and demonstrable or evident performance in outbound marketing
Benefits:
- Attractive starting salary of €3,500 to €5,000, plus a high-performance bonus for outstanding results
- Permanent employment contract with flexible working hours and the option to work 100% remotely
- 30 days of annual leave
- Performance bonuses
- Company celebrations
- Training and professional development opportunities
- Access to state-of-the-art tools and technologies in outbound marketing
- A dynamic team with exceptional opportunities for advancement and professional growth
- A product that is unique in the market and genuinely needed by customers right now
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