Email Marketing Specialist
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Job Description
Email Marketing Specialist managing campaigns, automation, segmentation, and analytics. Supporting an Australian veterinary healthcare business’s customer engagement and conversions.
Responsibilities:
- Plan, create, and execute email marketing campaigns aligned with business and marketing objectives
- Develop engaging email copy and content to drive opens, clicks, engagement, and conversions
- Build and manage email campaigns, newsletters, automated sequences, and customer journeys
- Segment email lists based on customer behaviour, demographics, engagement, and other relevant criteria
- Set up and manage email automations, workflows, triggers, and lead nurturing sequences
- Maintain and clean email databases to ensure data accuracy and list health
- Conduct A/B testing on subject lines, content, CTAs, layouts, and send times
- Monitor open rates, click-through rates, conversions, unsubscribe rates, and deliverability
- Analyse campaign results and recommend improvements
- Coordinate with marketing, sales, and content teams for consistent cross-channel messaging
- Ensure emails are mobile-friendly, visually engaging, and aligned with brand guidelines
- Manage campaign calendars, scheduling, and email deployment
- Stay current with email marketing trends, deliverability requirements, and industry best practices
- Troubleshoot campaign, automation, and deliverability issues
- Prepare regular reports and communicate key insights and performance trends to management
Requirements:
- 2+ years of hands-on experience in email marketing or a similar digital marketing role
- Strong understanding of email marketing principles, customer segmentation, automation, and lead nurturing
- Experience using email marketing platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, GoHighLevel, or similar
- Strong copywriting and editing skills
- Experience with email automation, workflows, customer journeys, and campaign scheduling
- Understanding of email deliverability, list hygiene, spam prevention, and unsubscribe requirements
- Ability to analyse campaign data and use insights to improve performance
- Experience with A/B testing and conversion optimisation
- Strong attention to detail when reviewing links, formatting, personalisation, and campaign settings
- Basic understanding of HTML and email design is an advantage
- Strong organisational and time-management skills
- Strong written and verbal English communication skills
- Ability to work independently and take ownership of email marketing activities
- Proactive, analytical, and commercially minded, with a focus on measurable results
- Must disclose any existing ongoing roles or client work
- Must reflect this engagement on LinkedIn, clearly marked as “Independent Contractor”
Benefits:
- 100% remote work from home
- Flexible time management as an independent contractor
- Work schedule aligned with AU business hours (approximately 9 AM–5 PM, Monday to Friday)
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