Email Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Email Marketing Specialist managing HubSpot campaigns and lifecycle communications for SOFTSWISS. Optimizing segmentation, automation, testing, and performance across international markets.
Responsibilities:
- Plan, set up, and launch email campaigns in HubSpot Marketing Hub, including newsletters, product updates, event and webinar campaigns, nurture sequences, and follow-up communications
- Build and manage automated workflows and nurture sequences based on lifecycle stage, engagement, product interest, geography, and other relevant criteria
- Collaborate with Product Marketing, Brand, Content, Design, Growth Marketing, and BizDev teams to plan and execute campaigns
- Ensure email messaging, content, CTAs, and templates are aligned with campaign objectives and brand guidelines
- Run A/B tests across subject lines, content, CTAs, timing, and campaign formats to improve engagement and conversion
- Track and analyse email performance, including delivery rate, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and contribution to MQL/SAL generation
- Maintain database quality, deliverability, and GDPR compliance across email activities
- Prepare regular performance reports and turn insights into practical recommendations
- Continuously improve email templates, automation, processes, and overall channel effectiveness
Requirements:
- Russian language B2+
- English language B2+
- 2–4+ years of experience in email, CRM, lifecycle, or marketing automation, preferably in B2B, SaaS, or technology
- Hands-on experience with HubSpot Marketing Hub, including email campaigns, lists, segmentation, workflows, and reporting
- Strong understanding of email marketing funnels, lead nurturing, and lifecycle communications
- Experience working with marketing and sales funnels and CRM data
- Strong analytical skills with the ability to translate campaign data into actionable improvements
- Understanding of email deliverability, database hygiene, and GDPR requirements
- Good project management skills and the ability to manage several campaigns simultaneously
- Experience working with complex B2B products and international markets
- Experience with lead scoring and HubSpot CRM
- Knowledge of email personalisation and dynamic content
- Experience developing lifecycle strategies across different customer or lead segments
Benefits:
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upscaling, internal workshops, and participation in professional conferences and corporate events
Similar Jobs
Email Marketing Manager
Email Marketing Manager owning Klaviyo campaigns, lifecycle flows, and subscriber growth for Cornbread Hemp’s organic hemp products. Optimizing retention, personalization, and ecommerce revenue.
Email Marketing Specialist
Email Marketing Specialist managing campaigns, automation, segmentation, and analytics. Supporting an Australian veterinary healthcare business’s customer engagement and conversions.
Email Marketing Expert
Email Marketing Expert owning strategy, copy, design, and Klaviyo execution. Driving email revenue across Eli Z Group’s global Shopify DTC brands.
Email Marketing / CRM Manager
E-Mail-Marketing- und CRM-Manager für MAILODY, eine Agentur für E-Commerce-Unternehmen. Entwicklung von Strategien, Kundenbetreuung und Steuerung von Kampagnen.
E-Mail Marketing Manager – B2B Campaigns
E-Mail-Marketing-Manager entwickelt B2B-Outbound-Kampagnen für JMVision, eine Digitalisierungsagentur für Industriebetriebe. Verantwortlich für Copywriting, Testing, KPI-Tracking und Kampagnenoptimierung.
Email Marketing Lead – E-Commerce
Email Marketing Lead building and scaling retention programs for BlueTuskr, a full-service e-commerce growth agency. Leading email strategy, client accounts, deliverability, and AI-enabled campaign workflows.
Email Marketing Specialist
Email Marketing Specialist creating email and SMS campaigns for OuterBox agency clients. Managing Klaviyo workflows, compliance, performance monitoring, and campaign optimization.
Senior Email Marketing Specialist
Senior Email Marketing Specialist executing Salesforce Marketing Cloud email and SMS lifecycle campaigns. Optimizing customer communications for Independence Pet Holdings’ pet health brands.
Email Marketing Specialist – Contractor
Email Marketing Specialist owning strategy, copy, automation, QA, and reporting across ISC’s five specialty insurance brands. Building acquisition and retention programs in Campaign Monitor.
Email Marketing Specialist
Email Marketing Specialist executing lifecycle, product, retention, and expansion campaigns for a growing B2B organization. Optimizing segmentation, testing, performance, and AI-enabled workflows.
Email Marketing Specialist
Email Marketing Specialist executing Klaviyo campaigns, flows, segmentation, testing, and deliverability for eCommerce brands. Designing mobile-first emails and reporting performance within a remote performance marketing agency.
Senior Designer – Email Marketing, Consumer Tax
Senior Designer creating customer-centered email campaigns for H&R Block’s Consumer Tax business. Driving acquisition, engagement, retention, and conversion through responsive, accessible design and performance optimization.
Senior Designer – Email Marketing, Small Business, Financial Services
Senior email designer leading customer-centered campaigns for H&R Block’s small-business and financial-services businesses. Translating marketing objectives into accessible, responsive, conversion-focused communications and optimizing creative through performance insights.
Email Marketing Manager
Email Marketing Manager helping CrucialPoint, a retention marketing agency, grow ecommerce clients through Klaviyo campaigns. Optimizing lifecycle flows, analytics, deliverability, and revenue performance.
Email Marketing Manager
Email Marketing Manager at CrucialPoint, a full-service retention marketing agency for ecommerce brands. Optimizing Klaviyo campaigns, flows, analytics, and revenue growth for B2C clients.
Email Marketing Manager
Email Marketing Manager driving Klaviyo retention campaigns for CrucialPoint’s ecommerce clients. Optimizing lifecycle marketing, analytics, and customer retention across email, SMS, and related channels.
Email Marketing Specialist
Email Marketing Specialist owning campaigns, automated flows, segmentation, and reporting for a UK business. Driving subscriber growth and revenue remotely from South Africa.
Email Marketing Coordinator
Email Marketing Coordinator producing responsive campaigns for home improvement and eCommerce consumer brands. Building, testing, and refining template-based emails across desktop and mobile devices.
Email Marketing Manager
Email Marketing Manager owning Klaviyo email and SMS strategy for 5-7 international e-commerce brands. Managing campaigns, automations, testing, optimization, compliance, and client reporting.
Email Marketing Specialist
Email Marketing Specialist responsible for building structured email communications and improving campaign performance for travel industry. Collaborating with international projects in a flexible part-time role.