Email Marketing Expert

Posted 5ds ago

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Job Description

Email Marketing Expert owning strategy, copy, design, and Klaviyo execution. Driving email revenue across Eli Z Group’s global Shopify DTC brands.

Responsibilities:

  • Own email revenue targets across multiple Shopify stores
  • Plan and execute monthly campaign calendars for each brand
  • Align campaigns with product launches, seasonal moments, and inventory priorities
  • Analyze weekly performance metrics including RPR, CTR, placed order rate, and flow-versus-campaign split
  • Build and optimize core Klaviyo flows including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, Back-in-Stock, and VIP
  • Segment lists by purchase behavior, engagement tiers, browse activity, and predicted LTV
  • Manage deliverability, including sender reputation, SPF/DKIM/DMARC authentication, list hygiene, and spam complaints below 0.1%
  • Write conversion-focused email copy, including subject lines, body copy, and CTAs
  • Apply PAS and AIDA direct-response frameworks to each brand's voice
  • Design mobile-first emails in Klaviyo's editor or Figma
  • Run and document one-variable-at-a-time A/B tests for subject lines, send times, layouts, and CTA placement
  • Manage the entire email channel across multiple stores, including strategy, copy, design, and Klaviyo execution

Requirements:

  • 3+ years in email marketing for DTC/eCommerce with hands-on Klaviyo experience
  • Proven results demonstrable through email-attributed revenue, RPR, flow performance, and deliverability improvements
  • Ability to manage multiple brand accounts simultaneously without dropping quality or deadlines
  • Strong copy and design skills
  • Deliverability knowledge: sender reputation, authentication, inbox placement, and list hygiene
  • Experience with Shopify Plus and the DTC stack is an advantage
  • HTML/CSS for custom email templates is an advantage
  • AI tools for subject lines, personalization, or workflow automation are an advantage
  • Multi-brand or agency experience managing 3+ accounts with different audiences is an advantage
  • Portfolio required

Benefits:

  • Fully remote since day one, work from anywhere
  • Annual team retreats in real locations
  • AI-first culture with tools and budget
  • Multiple brands = more learning surface
  • Growth path toward Retention Lead or Head of Lifecycle as we scale