Email Marketing Specialist
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Job Description
Email Marketing Specialist executing lifecycle, product, retention, and expansion campaigns for a growing B2B organization. Optimizing segmentation, testing, performance, and AI-enabled workflows.
Responsibilities:
- Own the execution and ongoing optimization of email campaigns across the customer and prospect lifecycle
- Manage end-to-end production and execution of email marketing campaigns
- Build and execute lifecycle communications for prospects and existing customers
- Manage campaigns from planning and production through segmentation, testing, launch, performance analysis, and optimization
- Support product launches and product announcement campaigns
- Develop customer engagement and retention campaigns
- Create re-engagement communications for existing customers
- Support upsell and expansion opportunities through targeted email campaigns
- Support event promotions, webinars, and other marketing communications
- Tailor communications to prospect and customer lifecycle stages
- Segment audiences by enterprise versus SMB, prospect versus customer, lifecycle stage, and engagement level
- Conduct A/B testing across subject lines, messaging, content, calls to action, and other variables
- Monitor campaign performance, interpret data, identify trends, and recommend improvements
- Evaluate email contributions to engagement, retention, expansion, and broader marketing objectives
- Communicate campaign insights to marketing stakeholders
- Proofread and edit campaign content for accuracy, grammar, clarity, and consistency
- Collaborate with Marketing Operations, Customer Marketing, Product Marketing, Events, Demand Generation, and Creative teams
- Work alongside the CRM and automation specialist responsible for marketing automation infrastructure
- Support the transition toward AI-enabled marketing workflows and use AI tools to improve productivity and efficiency
Requirements:
- Candidates based in LATAM, Africa, and Eastern Europe
- Availability to work during U.S. business hours aligned with the client’s time zone
- 1–2+ years of email marketing experience, ideally within a B2B organization
- Hands-on experience executing B2B lifecycle email campaigns
- Experience managing email campaigns from planning through launch, testing, and optimization
- Experience with audience segmentation and lifecycle marketing
- Experience conducting A/B tests and applying results to future campaigns
- Experience interpreting email performance data and making optimization recommendations
- Experience with HubSpot, Salesforce, and marketing platforms is preferred
- Previous experience within B2B SaaS is preferred
- Experience supporting customer marketing, product announcements, events, webinars, retention, or expansion campaigns is preferred
- Basic HTML/CSS knowledge is a plus
- Strong understanding of email marketing and lifecycle communication fundamentals
- Strong audience segmentation skills across customer type, lifecycle stage, and engagement level
- Ability to independently manage the email campaign process from planning through execution and optimization
- Strong understanding of A/B testing methodologies and campaign experimentation
- Ability to interpret email performance data and translate results into practical recommendations
- Exceptional copy editing, proofreading, grammar, and written communication skills
- Strong attention to detail and commitment to maintaining high campaign quality standards
- Ability to collaborate effectively across Marketing Operations, Customer Marketing, Product Marketing, Events, Demand Generation, and Creative teams
- Comfortable working quickly and adapting priorities in a fast-moving marketing environment
- Comfortable adopting AI-enabled tools as part of email marketing workflows
- Strong organizational skills with the ability to manage multiple campaigns and stakeholders
- English resume in PDF format
- Must submit a video using the same email entered in the application
Benefits:
- Fully remote work arrangement
- Opportunity to take hands-on ownership of email marketing execution
- Opportunity to develop expertise in lifecycle communications, segmentation, experimentation, and campaign optimization
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