Email Marketing Specialist
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Job Description
Email Marketing Specialist executing Klaviyo campaigns, flows, segmentation, testing, and deliverability for eCommerce brands. Designing mobile-first emails and reporting performance within a remote performance marketing agency.
Responsibilities:
- Execute campaigns for assigned clients: brief, build, QA, schedule, and conduct post-send review in Klaviyo
- Build and maintain welcome, abandoned cart, browse abandonment, post-purchase, and winback flows
- Design clean, on-brand, mobile-first emails in Figma
- Run structured A/B tests on subject lines, layout, offers, and send time
- Analyze campaign data and document what affected performance
- Build and refine client segments and suppress appropriate contacts to protect sender reputation
- Monitor inbox placement, spam rates, and unsubscribes
- Maintain list hygiene and identify deliverability issues involving content or lists
- Produce accurate per-campaign reports with exact figures and flagged data gaps
- Contribute to monthly client summaries
- Log every hour in ClickUp against the correct task
- Learn and contribute to AI automation skills and scripts over time
- Report to the Retention Marketing Manager
Requirements:
- 1 to 3 years of hands-on email marketing experience
- Direct Klaviyo experience building campaigns and flows
- Demonstrated work with high-growth eCommerce brands
- Understanding of DTC calendars, launches, and promotional pressure
- Design competence in Figma
- Ability to create finished, on-brand, mobile-first emails independently
- Working knowledge of email deliverability, including list hygiene, sender reputation, and inbox placement
- Baseline understanding of SPF, DKIM, and DMARC authentication
- Comfort with A/B testing and interpreting email metrics, including open and click trends, placed orders, and revenue per recipient
- Track record of remote work and strong written communication
- Experience using Claude Code, Cursor, ChatGPT, or a comparable AI tool as part of actual work
- Willingness to learn the agency's AI skills and scripts
- Ability to work with exact numbers and label claims as extracted, inferred, or assumed
- Ability to stay current on Klaviyo and inbox-provider developments
- Klaviyo Academy certifications are a plus, not required
- SMS experience in Klaviyo, BigCommerce exposure, regulated-category experience, and non-Klaviyo platform familiarity are nice to have
Benefits:
- Paid Klaviyo certifications
- Structured 30, 60, and 90 day onboarding
- Certifications scheduled into your week
- Manager QA on early work
- Clear path to autonomous campaign ownership by day 90
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