EMEA Marketing Manager – Public Safety
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Job Description
Marketing Manager for EMEA Public Safety at ZOLL Medical Corporation. Leading regional marketing strategies across Europe and the Middle East with a focus on medical devices.
Responsibilities:
- Lead and deliver regional marketing strategies, programs, and tactics aligned to ZOLL’s Public Safety growth objectives across Eastern Europe and the Middle East.
- Act as the primary marketing partner to ZOLL Territory Managers, supporting distributor‑led sales models and enabling effective local market execution.
- Build, influence, and manage marketing collaboration with distributor partners, ensuring consistency, quality, and measurable impact.
- Plan, execute, and optimise channel marketing programs and promotions to accelerate AED market penetration and public adoption.
- Drive lead generation campaigns to support sales objectives, including the creation of promotional materials such as flyers, newsletters, direct mail, and email campaigns—often within tight timelines.
- Coordinate the development and localisation of marketing assets including sales tools, literature, presentations, translations, website content, social media activity, and publicity materials.
- Support and manage marketing activity around tradeshows, congresses, and events, working cross‑functionally with sales and global marketing teams.
- Monitor, measure, and report on distributor marketing performance, providing insights, analytics, and recommendations for continuous improvement.
- Track regional market trends, competitive activity, and customer insights to identify opportunities and inform marketing priorities.
- Manage the regional marketing budget responsibly to maximise brand impact and return on investment.
Requirements:
- Bachelor’s degree in Marketing or a related discipline.
- 7+ years of marketing experience, ideally within B2B, medical devices, healthcare, or technology‑led environments.
- Demonstrated experience working with indirect sales models and distribution partners.
- Proven track record of delivering successful lead generation and demand‑driven marketing campaigns.
- Experience working with CRM systems and campaign performance analytics.
- Strong project management skills with the ability to manage multiple priorities simultaneously in a matrix organisation.
- Excellent written and verbal communication skills, including strong copywriting and presentation capabilities.
- Self‑starter mindset with the ability to work independently, manage own workload, and deliver against objectives within deadlines and budget.
Benefits:
- Up to 30% travel (primarily tradeshows, distributor meetings, and internal training)
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