Customer Marketing Manager
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Job Description
Customer Marketing Manager driving promotional programs for Palm Bay International’s imported wine and spirits portfolio. Partnering with national accounts, sales teams, brands, and distributors to grow customer engagement and sales.
Responsibilities:
- Develop and execute insight-driven programs and activations aligned with brand and customer strategies
- Identify and activate custom promotional materials engaging consumers and shoppers
- Measure program effectiveness through sales data and customer feedback
- Partner with Business Intelligence to provide sales teams and distributor sales teams with business-driving tools and resources
- Develop customized sales materials and presentations for customer-facing selling
- Serve as the subject matter expert on Palm Bay brands and marketing programs
- Consult internally on national innovation and account specialty items to support successful launches and execution
- Assist with planning and logistics for wine tastings, events, and activations
- Liaise between brand and chain sales teams to maintain information flow
- Measure and evaluate programming initiatives to optimize programs and spending efficiency
- Collaborate across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners
Requirements:
- Bachelor’s Degree required
- 5+ years of experience in sales or commercial marketing
- Beverage Alcohol experience, including understanding of on- and off-premise channels and their unique dynamics
- Ability to develop strong cross-functional relationships and navigate and resolve interdepartmental challenges
- Experience with syndicated data analysis
- Ability to manage multiple priorities and projects in a fast-paced environment
- Comfortable working collaboratively and operating in ambiguity
- Creative, strategic thinker able to translate data into actionable insights
- Skilled presenter
- Self-motivated with a sense of urgency
- Anticipated travel up to 25%
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
- Remote work arrangement
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