Founding Growth Lead – Early Employee #2–4

Posted 64ds ago

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Job Description

Growth Lead at Introd driving product launch and virality for a relationship operating system. Engage in community building and creative storytelling to optimize growth strategies.

Responsibilities:

  • Lead our Product Hunt launch — teaser, copy, outreach, day-of coordination
  • Craft stories that convert (Threads, Substack, TikTok, LinkedIn)
  • Engineer waitlist and referral loops for alpha access
  • Build creator/influencer collabs around the “warm intro revolution”
  • Activate Slack/Discord/WhatsApp founder groups
  • Build referral and ambassador loops around verified intros
  • Curate case studies and success stories from early users
  • Run rapid experiments (landing pages, CTA, viral hooks)
  • Track CAC, conversion, and virality metrics in Notion or Airtable
  • Optimize onboarding and email flows for early users

Requirements:

  • Have helped launch a SaaS, app, or Product Hunt campaign before
  • Know how to craft a scroll-stopping story in 200 characters
  • Understand virality, hooks, and network effects
  • Are comfortable building in chaos and moving fast
  • Have a creative streak — storytelling, memes, motion, or design
  • Are obsessed with metrics but driven by momentum

Benefits:

  • Founding-level exposure to product, brand, and community building
  • Real equity and long-term growth potential (Growth Lead / CMO track)