Google Ads Specialist
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Job Description
Google Ads Specialist managing paid advertising campaigns for CKH Group, enhancing digital presence. Responsible for lead generation and performance tracking in the digital marketing landscape.
Responsibilities:
- Manage and optimize paid advertising campaigns (specifically google ads) end-to-end to meet company goals and objectives, including quality lead generation and brand awareness
- Conduct thorough keyword research and create ad groups, campaigns, and ad copy to improve campaign performance.
- Use bid management, A/B testing, and budget management tools to optimize campaigns and maximize ROI.
- Use analytics tools to track and report on campaign performance, and make data-driven decisions to improve campaign performance.
- Proactively research and identify improvement strategies for underperforming campaigns, and execute on them.
- Explain and articulate to teams and leadership the aspects of paid advertising, performance metrics, and success of campaigns
- Collaborate with other teams to increase opportunities
Requirements:
- 5-7 years of experience in digital marketing, with at least 5 of them focused on paid ads management, particularly google ads
- A proven record of generating leads within the US market
- Proficient with tools such as Google Ads, Google Search Console, Google Analytics, and preferably other marketing tools such as Canva, social media platforms, MailChimp, etc.
- English Fluency – confident in both written and verbal (as this will be needed for google ad copy)
- Ability to work independently with initiative while collaborating with a global team
Benefits:
- Flexible work arrangements
- Professional development opportunities
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