Growth Marketing Manager
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Job Description
Growth Marketing Specialist optimizing acquisition to conversion in marketing for language education company. Hands-on role analyzing data and driving sustainable growth through marketing experiments.
Responsibilities:
- Generate, test, and scale creative hypotheses (hooks, angles, formats) across UGC, AI, static, and video
- Continuously produce, test, and quickly scale winning creatives
- Own the full funnel from click to purchase; identify and fix conversion bottlenecks; propose and validate conversion optimization hypotheses
- Monitor core performance metrics : Spend, CPA/CPI, Purchase CVR, ARPU/LTV, short- and long-term ROMI
- Run structured experiments (hypothesis → test → learnings → decision)
- Prioritize tests by impact and speed; document insights and reduce time to launch
- Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut
- Collaborate with Product on onboarding, paywalls, pricing, and offers
Requirements:
- 2 - 3+ years in hands-on growth, acquisition, or performance marketing roles within product-led B2C/subscription startups or scale-ups across global markets
- Proven hands-on experience launching, optimizing, and scaling Meta Ads (Facebook / Instagram) with significant monthly budgets
- Strong understanding of performance marketing metrics : CPA, ARPU, LTV, ROMI
- Ability to analyze funnels end-to-end (click → activation → purchase) and identify bottlenecks
- Solid data analysis skills
- Experience with analytics and attribution tools (e.g, Amplitude, Segment, GA4, AppsFlyer, or similar)
- Strong creative judgment : ability to define angles, hooks, and hypotheses for ads, and evaluate creative performance
- Ability to structure insights and present results clearly to C-level (concise decks, clear conclusions, action-oriented updates)
- Experience working in fast-paced, test-and-learn environments (early-stage or high-growth products)
- English Level - B1+.
Benefits:
- сompensation for additional training at external events and seminars
- access to a large electronic library
- paid online courses and conferences
- Promova English Group
- English Classes
- Promova Speaking Club
- access to Promova Premium
- work remotely from any safe location worldwide
- flexible work schedule
- 20 paid vacation days per year
- an unlimited number of sick days
- medical insurance coverage
- mental health support
- power station reimbursement
- employee discounts and special benefits for remote employees
- remote team compensation for gathering and team-building episodes
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