Growth Marketing Specialist
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Job Description
Growth Marketing Specialist boosting global talent supply at Job&Talent through performance marketing and automation. Taking ownership of growth initiatives with a focus on analytics and experimentation.
Responsibilities:
- Own and optimize the **talent acquisition funnel end-to-end** (view → click → registration → application → hire), identifying bottlenecks and improving conversion, speed, and efficiency
- Ensure **sufficient and qualified talent supply** across markets by anticipating demand, understanding profile requirements, volumes, and timing to prevent talent gaps
- Design, execute, and scale **performance acquisition campaigns** across external channels (Social Ads, Google Ads, Job Boards), maximizing impact and ROI
- Activate and re-engage candidates through **CRM, email, push notifications, and in-app communications**, ensuring continuous availability and fast response times
- Monitor and optimize **unit economics and performance metrics** (CPA, conversion rates, funnel efficiency), owning budget allocation and performance outcomes
- Run continuous **growth experiments** to discover new channels, audiences, messages, and value propositions, scaling what works quickly
- Apply **AI and automation as a core way of working**, improving decision-making, accelerating execution, and reducing repetitive manual tasks
- Build dashboards, reports, and analyses to translate complex data into **clear, actionable insights** that inform growth and business decisions
- Collaborate closely with Product, Operations, Tech, and Data teams to remove friction, improve candidate experience, and scale high-impact initiatives across markets
- Communicate performance, learnings, and recommendations with clarity, directly influencing how Job&Talent grows and allocates resources globally
Requirements:
- A highly analytical and results-driven individual with a **strong growth and performance mindset**, passionate about experimentation, optimization, and measurable impact
- 1-4 years of experience in **Growth, Performance Marketing, User Acquisition, or Analytics**, ideally in a fast-paced startup, scale-up, or marketplace environment
- Strong understanding of **funnels, metrics, and unit economics**, with the ability to diagnose problems and drive solutions autonomously
- Hands-on experience running or supporting **digital acquisition campaigns** across paid channels
- High level of autonomy and ownership — comfortable taking initiatives from idea to execution and results
- Experience using **data and analytics tools** (Excel / Google Sheets required; SQL, Looker, Amplitude, Tag Manager or similar tools are a strong plus)
- Curiosity and openness to applying **AI and automation** in marketing, growth, or operational processes
- Excellent communication skills, both written and verbal, with full professional fluency in English
- Proactive, collaborative, and comfortable working cross-functionally with multiple stakeholders
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