Head of Growth and Marketing
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Job Description
Head of Growth & Marketing at RandomCoffee, focusing on growth marketing and communication strategies. Collaborate with the founding team to launch ambitious new products and enhance employee connections.
Responsibilities:
- You will work directly with the founding team on growth marketing, communications, and acquisition, with plenty of scope to test and learn:
- Launching targeted outbound campaigns (email, LinkedIn outreach, automated sequences)
- Monitoring and A/B testing of sequences
- Lead qualification and nurturing via HubSpot, Intercom, or Customer.io
- Analytics tracking of performance and reporting
- Creating LinkedIn content aligned with our news, offerings, and HR & Tech trends
- Creating, sending, and optimizing newsletters (Customer.io or HubSpot)
- Tracking performance KPIs: open rates, clicks, impressions, conversions, etc.
- Participating in the organization of Tech/HR events, online or in-person
- Logistics management and pre/post-event communications
- Activations at trade shows (before and during events)
- Publishing and editing A/B-tested pages on Webflow
- SEO optimization of content (blog, product pages, etc.) and monitoring/A/B testing via Webflow
- Creating marketing assets (landing pages, visuals)
- Managing Facebook, Instagram, X (bonus but highly valued)
- Graphic creation using Figma, Canva, or similar tools
- Contributing to visual collateral (guides, templates, ads)
Requirements:
- You are curious, analytical, and autonomous
- You are proficient with or comfortable using tools such as HubSpot, Intercom, Webflow, Customer.io
- You can establish a clear analytics logic (not just execute, but understand why and improve)
- You have a strong sense for content and an appetite for design or branding
- You are attracted to the startup environment, with a genuine test-and-learn culture
Benefits:
- Full immersion in the Growth / HR / Tech ecosystem
- Modern tools and methodologies
- Autonomy, coaching, and a tangible visible impact
- Potential bonus if you make a difference
- Flexible working hours
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