Head of Growth – Marketing
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Job Description
Head of Growth / Marketing managing customer acquisition, paid media, and brand initiatives for DTC company. Leading marketing strategy and growth operations in a global team.
Responsibilities:
- Own and manage paid advertising efforts, with a strong focus on Facebook/Meta Ads.
- Ideate, test, and scale high-performing ad concepts across channels.
- Ensure a consistent pipeline of creative assets for ongoing and future campaigns.
- Manage ad accounts, budgets, and performance optimization.
- Manage brand sponsorships and YouTube long-form review partnerships.
- Identify, negotiate, and oversee influencer and creator collaborations.
- Ensure brand messaging and positioning are consistent across paid and organic channels.
- Align marketing strategy with product roadmap and overall company objectives.
- Translate business goals into clear acquisition, retention, and brand growth plans.
- Analyze performance metrics and adjust strategy based on insights and trends.
- Manage and coordinate virtual assistants supporting marketing execution.
- Oversee influencer outreach workflows and ensure timely execution.
- Build scalable systems and processes to support growth.
Requirements:
- Proven experience leading growth or marketing for DTC or consumer brands for over 4-5 years
- Strong understanding of consumer behavior, particularly in male-focused products (travel, luggage, lifestyle, or similar categories).
- Deep expertise in Facebook/Meta advertising, from creative strategy to optimization.
- Experience managing influencers, sponsorships, and content-driven growth channels.
- Comfortable working autonomously in a fast-paced, performance-driven environment.
- Strong analytical mindset with the ability to connect marketing performance to revenue.
Benefits:
- Base salary: USD $2,500 – $3,500/month
- Performance-based bonuses, such as ROAS-based incentives or profit-sharing
- Fully remote, flexible work environment
- High ownership and direct influence on company growth
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