Head of Marketing – Automation
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Job Description
Senior Marketing leader at Devoted Studios focusing on automation and AI. Leading social media alignment and brand direction in the gaming industry.
Responsibilities:
- Social Media Oversight & Production Alignment:
- We have a social media team. What we don't always have is tight connective tissue between what they publish and what's actually happening across the business. That's what this role fixes.
- Ensure social content reflects real production capacity and upcoming milestones
- Own the connection between production updates and what goes public, nothing falls through the gap
- Coordinate directly with clients on material approvals and IP permissions
- Enforce a zero-tolerance standard on publishing anything not properly cleared
- Keep sales informed and ensure marketing is actively supporting capacity visibility
- AI & Automation:
- This is the core of how we expect marketing to evolve. Not a project. Not a pilot. A permanent shift in how the team operates.
- Design and deploy AI-powered workflows — n8n, Make, or equivalent
- Automate content repurposing across podcast, social, email, and blog
- Build dashboards that give leadership real-time visibility without manual reporting
- Automate production-to-marketing handoffs and client approval tracking
- Systematically identify and eliminate manual processes from the marketing function
- Team Leadership & Accountability:
- You will lead a team of experienced marketing professionals and take full ownership of how they deliver. The founder should never have to chase an update or wonder what the team is working on.
- Set clear priorities, run tight delivery cadences, and hold the team to them
- Provide weekly reporting to the founder — short, clear, numbers-driven
- Manage contractors, agencies, and external vendors
- Oversee website, brand assets, decks, client materials, and merch
- Oversee community management in coordination with community leads
- Manage onboarding for new team members and contractors
- Devoted Speakeasy Podcast:
- Devoted Speakeasy is one of the industry's most respected voices in GameDev. It has a loyal audience and a strong identity. Your job is to protect that and keep it sharp, not to turn it into a marketing funnel.
- Maintain editorial quality and brand consistency
- Oversee guest pipeline and production cadence
- Ensure podcast content gets properly amplified across other channels
- Keep the tone and positioning true to what makes Speakeasy worth listening to
- Brand & Strategic Direction:
- Across everything, social, podcast, website, events, client materials, you are the guardian of the Devoted brand. High quality, consistent voice, and a clear sense of where we're going.
- Evolve brand positioning in line with business growth
- Maintain quality standards across all external-facing touchpoints
- Support conference presence, merch, and partnership materials
- Contribute strategic thinking on where marketing can create real business impact
Requirements:
- 10+ years in marketing, with meaningful time leading teams
- You've worked closely with founders or senior leadership as a true business partner
- Strong brand instinct, you know what's on-brand, what isn't, and why it matters
- Highly structured and delivery-focused without being bureaucratic
- Comfortable being direct, with your team, with clients, with leadership
- Deep hands-on experience with AI and automation tools (n8n preferred)
- Solid grasp of analytics, dashboards, and performance reporting
- Experience managing paid channels (Google, Meta, LinkedIn) and SEO basics
- Proven at managing external contractors and agencies
- **Nice to Have:**
- Background in GameDev, art production, or the broader creative industry
- Experience with B2B marketplaces or talent platforms
- Email marketing platform experience (Mailchimp, GetResponse, or similar)
Benefits:
- **We offer:**
- Strong and enthusiastic team – you will have the opportunity for knowledge sharing, learning, and professional self-development
- Interesting and challenging tasks – solve diverse and challenging issues, communicate with people within the company as well as with our partners;
- Convenient working conditions – remote work, the opportunity to build your own working day with flexible working hours
- А chance to work in a highly professional and dynamic team working with a wide range of International Game Production projects, attractive remuneration package, and opportunities to develop professionally.
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