Head of Marketing
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Job Description
Head of Marketing position at Katapult Labs for building a marketing engine from the ground up. Focused on rapid experiments and data-driven growth strategies for LATAM startups.
Responsibilities:
- Design and run rapid marketing experiments across channels (LinkedIn, Twitter, content marketing, email, podcast clips, case studies, partnerships) with clear hypotheses, minimum viable assets, and short timelines
- Own positioning and messaging: develop and refine how Katapult communicates its value to different segments (pre-seed founders, Series A CTOs, VCs looking for portfolio resources)
- Build the content machine: capture raw material from founder calls, podcast conversations, product builds, and AI workflow innovations, and turn it into a steady stream of blog posts, LinkedIn thought leadership, short-form video, case studies, and demos
- Drive top-of-funnel growth: create the fastest path to qualified inbound conversations through VC distribution channels, organic content, community presence, paid experiments, or new approaches
- Write compelling copy across all formats — content that sounds like someone who understands what founders are going through, not agency copywriting
- Track, analyze, and report on key marketing and funnel metrics (open rate, reply rate, conversion rate, pipeline velocity) to refine strategies continuously
- Collaborate closely with the founder (Tomás) to shape ICP definition, pricing conversations, and product positioning
- Help shape Katapult's long-term brand strategy as the company evolves from services to venture studio to potential in-house products
Requirements:
- 4+ years in growth marketing with hands-on execution: writing copy, running campaigns, building funnels, analyzing data, and iterating fast
- Strong writer able to create content that resonates with technical and founder audiences
- Strong cultural fluency in US tech and startup ecosystems, with experience navigating American business environments.
- Experience with marketing automation, CRM tools (HubSpot, Salesforce), analytics, email platforms, and social scheduling
- Data-driven mindset: you think in terms of experiments and outcomes, not platforms and tactics
- Autonomous and experimental energized by building from scratch with a small team and AI tools, not intimidated by it
- Strong communication skills in English; comfortable working with U.S.-based founders
- Already using AI in your own workflow and curious about how AI changes what's possible in marketing
Benefits:
- 100% remote work within LATAM
- Monthly payment in USD
- Contractor agreement with no end date — role can start fractional and grow to full-time
- Direct access to Katapult’s founder (Tomás), with a seat at the strategy table for ICP, pricing, and product positioning decisions
- Equity potential: the right person could evolve into a full-time CMO with meaningful equity as the company scales
- 15 days PTO per year, country-specific holidays, and personal days
- $50/month equipment stipend + $75/month health insurance stipend
- A lab, not a factory — no legacy to maintain, no bureaucracy to navigate; strong product, strong deal flow, and a blank canvas for marketing
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