Key Account Manager – On-Trade
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Job Description
Key Account Manager acquiring and managing beverage wholesale and gastronomy accounts for Berentzen-Vivaris. Driving national on-trade sales, negotiations, forecasting, and portfolio results.
Responsibilities:
- Acquire new customers and business opportunities within the defined sales channels—beverage wholesalers and relevant on-trade accounts—at a national level
- Manage customer relationships and the portfolio strategically
- Provide direct support to beverage wholesalers and relevant on-trade accounts
- Conduct market and competitive analyses and derive recommendations for action
- Identify and develop new marketing and sales opportunities
- Prepare for and lead annual reviews, as well as conduct customer negotiations
- Take responsibility for volume, pricing, and commercial terms planning, including the monthly forecast
- Track and monitor budget agreements and commercial terms
- Prepare commercial terms overviews
- Assume full P&L responsibility for the customer portfolio
Requirements:
- Commercial apprenticeship or degree in business administration
- Initial experience in key account management
- FMCG knowledge
- Knowledge of specialist trade and HoReCa structures, particularly in the area of chain and system gastronomy
- Proficiency in MS Office
- Strong sales and customer orientation
- Persuasiveness, assertiveness, and strong negotiation skills
- High level of commitment, initiative, and resilience
- Willingness to travel
- Strong goal and results orientation
- Team-oriented approach
- High level of self-motivation to bring the brands to life in Germany
Benefits:
- Company pension scheme
- Monthly product allowance from our product range, plus employee discounts
- Company fitness program, “E-GYM Wellpass”
- Many other health-promoting initiatives as part of our corporate health management program
- Pleasant working environment within a team
- Open, collaborative culture with an informal, non-hierarchical approach
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