Key Account Manager – Wales & Southwest England
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Job Description
Key Account Manager growing BESA membership for building engineering services contractors in Wales. Managing retention, relationships, Member Pledge activity and regional growth.
Responsibilities:
- Manage, retain and grow BESA contractor membership within the allocated geographical area
- Build and maintain relationships with key contacts across member businesses
- Understand members’ businesses, priorities, challenges and use of BESA support services
- Identify retention risks early and take action before membership renewal becomes a concern
- Ensure members understand and access BESA support, engagement activities, certificate schemes and benefits
- Identify and develop new contractor membership opportunities
- Support regional growth through Member Pledge, referrals, supply chain opportunities, former members, event leads and warm introductions
- Progress opportunities directly or hand them over to the sales team where appropriate
- Track opportunities and account information in iMIS
- Identify suitable members for the BESA Member Pledge and support signed relationships
- Work with Membership Operations to clean, map, upload and tag supply chain lists in iMIS
- Support conversion of supply chain contractors into full BESA contractor membership
- Represent BESA across Wales and the allocated geographical area
- Attend member meetings, events, sector events and engagement activities
- Promote BESA as the trade body for building engineering services contractors
- Identify opportunities for member stories, case studies, insight and examples of member value
- Feed member challenges, retention risks, market trends and growth opportunities back into the business
- Deliver account plans, monthly RAG reporting, new membership opportunities, Member Pledge relationships, supply chain growth, accurate iMIS records and weekly/monthly reporting
Requirements:
- Candidates must reside in Wales and have a strong connection to the country
- Experience in account management, key account management, membership engagement or business development
- Strong relationship management skills
- Ability to manage a portfolio of accounts
- Ability to identify retention risk and growth opportunities
- Strong communication and follow-up discipline
- Commercial awareness
- Experience using CRM or membership management systems
- Ability to work independently across an allocated region or account base
- Ability to work collaboratively with internal teams
- Desirable: knowledge of building engineering services, M&E, HVAC, FM or construction supply chains
- Desirable: experience in a membership body, trade association or compliance-led environment
- Desirable: understanding of competence, technical standards, procurement or contractor assurance
- Desirable: experience supporting member retention, account growth or regional engagement
- Desirable: experience with supply chain-led growth or referral-led sales
Benefits:
- BESA business support including Technical, Employment, Health and Safety, Legal & Commercial, and Training & Skills
- Region & Nation meetings, Specialist Group and Committee meetings, and Business Networking Events
- Additional Certificate Schemes and Benefits including REFCOM, VHR, SFG20, Welplan and wider BESA Group services where relevant
- Diverse and inclusive workplace
- Remote work arrangement
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