Lead Generation Specialist
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Job Description
Lead Generation Specialist crafting outbound strategies that redefine lead generation. Working for M32 AI, dedicated to building agentic AI for traditional service businesses.
Responsibilities:
- Scour the web and databases to build hyper-targeted prospect lists of 100+ qualified leads weekly
- Craft and send personalized cold emails using tools like Hunter.io or Apollo for verification and scaling
- Set up and manage affiliate programs: recruit partners, negotiate deals, track commissions, and optimize for ROI using simple dashboards
- Qualify leads in HubSpot or similar CRM, nurture them with automated sequences
- Analyze campaign data weekly; track metrics like reply rates, conversion funnels, and CPL to refine tactics and hit aggressive targets
Requirements:
- 2+ years crushing it in B2B lead gen or outreach
- Deep experience with email deliverability, A/B testing sequences, and dodging spam filters
- LinkedIn: Proven at building pipelines from zero using advanced search and messaging
- Affiliate marketing: Hands-on with recruiting affiliates, running programs on platforms and driving partner-led revenue
- Web research: Skilled at scraping insights from company sites, Crunchbase, or forums to personalize outreach at scale
- Tools mastery: Apollo, Hunter, Lemlist, HubSpot, Google Sheets/Excel for reporting; comfortable with basic automations (Zapier)
- Startup mindset: Self-starter who experiments fast, owns outcomes, and communicates wins concisely
- Strong communication, interpersonal, teamwork, and customer service skills
- Tech-Savvy individual with a strong analytical mindset, attention to detail, strong verbal and written communication in English
- Works effectively and has the ability to meet deadlines in a fast paced and changing environment
- Willingness to work US hours/graveyard shift
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