Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager managing B2B customer engagement and retention strategies for healthcare start-up Medely. Leading marketing programs across various channels to enhance customer experiences.
Responsibilities:
- Develop and execute B2B lifecycle marketing strategies to support onboarding, product education, engagement, retention, and expansion.
- Leverage internal data to uncover engagement opportunities and develop segmentation and targeting strategies that align with customer behaviors and lifecycle stages.
- Own and optimize lifecycle communications across channels, including email, in-app messaging, direct mail, and more.
- Think creatively and test new channels and tactics to drive engagement and retention that align with evolving customer behaviors and business goals.
- Partner with Sales and Account Management to identify opportunities for post-sale nurturing, upsell, cross-sell, and reactivation campaigns.
- Create segmented, personalized marketing journeys tailored to healthcare facility personas.
- Design lifecycle programs for a future product-led motion, including automated onboarding, feature adoption, and success milestone campaigns triggered by customer behavior.
- Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive specific behaviors such as first-time bookings, repeat usage, or adoption of features.
- Leverage marketing automation platforms to build and scale journeys.
- Establish lifecycle KPIs and regularly report on performance, driving continuous improvement through A/B testing and experimentation.
Requirements:
- 5+ years of experience in lifecycle, CRM, or retention marketing, with at least 2 years focused on B2B audiences.
- Experience supporting a sales-led motion and building for product-led growth.
- Strong understanding of the B2B customer journey, including onboarding, adoption, and account expansion.
- Proficiency with marketing automation and CRM tools.
- Analytical mindset with a bias toward testing, learning, and optimization.
- Excellent communication and collaboration skills; able to work cross-functionally.
Benefits:
- Competitive Compensation: Based on experience and performance
- Long-term Incentives: 401k
- Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
- Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
- Paid parental leave
- Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
- Ownership: Drive meaningful business impact on a team you’ll help build and define!
- Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
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