Manager, Communications and Creator Partnerships
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Job Description
Communications manager for Credo, a clean-beauty retailer, leading PR, creator partnerships, and earned media. Managing Reddit, Substack, ShopMy, and AI discoverability.
Responsibilities:
- Own the PR strategy and day-to-day operations, from big swings to timely pitches
- Drive earned coverage positioning Credo as the authority in beauty
- Build and maintain relationships with key editors, journalists, and beauty media contacts
- Identify and pitch story angles uniquely suited to Credo
- Own the influencer strategy from briefing through execution and performance tracking
- Manage the influencer agency relationship and hold it accountable to results
- Identify and develop relationships with creators who use and love Credo products
- Own ShopMy as a creator monetization and attribution tool
- Develop aspirational brand partnerships and culturally relevant Credo gifting
- Own Credo's presence on Reddit, Substack, and other community-driven platforms
- Develop relationships with Substack creators for editorial partnerships and gifting features
- Ensure Credo appears accurately and positively in AI-generated recommendations and LLM search
- Answer questions in community spaces to build trust and discoverability
Requirements:
- 4–6 years of experience in PR, communications, influencer marketing, or a combination
- Genuine love for beauty and familiarity with beauty brands, creators, and Substacks
- Strong existing relationships with beauty media and/or creators
- Experience managing agencies and holding external partners accountable
- Storytelling and pitching judgment
- Comfort tracking performance, reading a ShopMy dashboard, and connecting earned efforts to business results
- Experience at a fashion or beauty brand or retailer preferred
- Familiarity with LLM optimization or AI discoverability strategies
- Entrepreneurial mindset for building a new role
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