Manager, Demand Generation – B2B
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
B2B demand generation manager scaling Nielsen’s enterprise pipeline for media-intelligence products Nielsen ONE and Ad Intel. Leading ABM, campaigns, analytics, sales alignment, and agency execution.
Responsibilities:
- Architect, execute, and optimize full-funnel demand generation campaigns for Nielsen ONE and Ad Intel
- Lead deployment, platform administration, and strategic execution of the Demandbase ABM automation engine
- Deploy paid search, paid social, trade publication, content syndication, programmatic display/video, and targeted digital event campaigns
- Develop interactive executive roundtables, customized webinars, and specialized industry forums
- Implement behavioral lead-scoring frameworks using engagement, intent, and demographic signals
- Build and maintain performance dashboards in Salesforce and marketing automation environments
- Audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and pipeline attribution
- Translate campaign metrics into retro-reviews and roadmap adjustments during Monthly Business Review cycles
- Maintain data hygiene, pipeline integrity, form validation, database quality, and data latency controls
- Establish lead disposition frameworks and feedback loops with Sales and Revenue Operations
- Enforce SLAs for lead status updates, routing configurations, and unqualified disposition coding in Salesforce
- Implement automated re-nurture logic and lifecycle re-engagement triggers with RevOps
- Identify lead management gaps and deploy cross-functional enablement dashboards
- Lead paid media and creative agency partners, including briefs, deliverables, and fiscal performance reviews
- Manage content syndication networks and trade publication placement inventories
- Ensure agency deliverables comply with corporate guidelines, brand identity specifications, and data compliance standards
Requirements:
- 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within SaaS, data analytics, media intelligence, or corporate technology industries
- Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using Demandbase or Marketo/HubSpot enterprise suites
- Advanced experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce CRM environments
- Experience with search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures
- Ability to operate collaboratively across complex matrix environments with sales, Revenue Operations, creative teams, and product lines
- Professional-level expertise in Google Workspace
- Technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures
- Working competency with AI platforms such as Gemini, Claude, and ChatGPT
- Native-level written and verbal English skills
- Ability to present business analytics to executive leadership and establish documentation guardrails
Benefits:
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Company-provided vehicle (depending on the role)
- Discretionary incentive/bonus eligibility (depending on the role)
- Potential eligibility for bonuses, equity, or other incentives
Similar Jobs
Junior Performance Marketer – Mainstream
Junior Performance Marketer driving paid acquisition for a fast-growing consumer AI company. Launching, testing, and optimising campaigns across mainstream consumer advertising platforms.
Senior Performance Marketer
Senior Performance Marketer scaling paid acquisition across consumer apps and subscription channels. Owning budgets, creative testing, and commercial performance across international markets.
Demand Generation Manager
Demand Generation Manager owning ABM, email, and multi-channel pipeline campaigns for Loopio’s SaaS platform. Optimizing funnel performance and reporting revenue-impacting demand metrics.
Demand Generation Manager
Demand Generation Manager driving B2B demand generation and qualified pipeline growth for Coupa’s AI-powered spend management platform. Optimizing multi-channel campaigns across North America.
Performance Marketer
Part-time Performance Marketer managing website CRO, Google Ads, and Meta campaigns for an Australian energy comparison company. Optimizing media buying, landing pages, creatives, and conversion performance.
Senior Paid Social Strategist, Meta
Senior Paid Social Strategist owning Meta strategy, execution, and client performance for premium and luxury DTC brands. Managing large budgets, tracking, testing, and cross-channel growth.
Working Student – Performance Marketing
Werkstudent Performance Marketing bei D+H, Anbieter von Rauchabzugs- und Lüftungssystemen. Unterstützung bei Websites, SEO, SEA, Social Media und Performance-Analysen.
Team Lead, Performance Marketing – Search
Team Lead Performance Marketing leading Search strategy, automation, and analytics for Kaufland’s international online marketplace. Managing a Search team and scalable PPC campaigns across storefronts.
Senior User Acquisition, Performance Marketing Manager – Mobile Apps
Senior user acquisition manager scaling Android app and mobile game campaigns. Managing paid media, CTV testing, analytics, budgets, and ROAS-driven growth.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning full-funnel growth for DTC eCommerce brands. Managing Google Ads, attribution, feeds, tracking, and direct client relationships worldwide.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC eCommerce brands at Sweat Pants Agency. Building and optimizing full-funnel growth systems.
Senior Google Ads Buyer, DTC eCommerce
Google Ads strategist owning DTC eCommerce accounts for Sweat Pants Agency, which scales brands through paid media. Managing full-funnel campaigns, attribution, tracking, and client strategy.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Managing full-funnel growth across Search, Shopping, PMax, feeds, landing pages, and tracking.
Google Ads Manager – Mobile App User Acquisition
Google Ads Manager driving paid acquisition for Mate Technologies' receipt-printing mobile app. Improving activation, retention, revenue, and user quality through evidence-backed experimentation.
Demand Generation Manager
Demand Generation Manager growing Ampa’s neurotechnology treatment pipeline through outbound, nurture, CRO, and SEO/AEO. Expanding into paid acquisition while improving funnel performance and access to depression treatment.
Demand Generation Manager
Demand Generation Manager building multi-channel campaigns for Osano’s data privacy and compliance platform. Driving qualified pipeline, optimizing paid media, and translating funnel data into revenue growth.
Media Buyer, Paid Media Manager – Meta, TikTok
Paid Media Manager optimizing Meta and TikTok campaigns for RETITO’s e-commerce clients. Developing paid social strategies, analyzing performance, and identifying growth opportunities.
Paid Social Team Lead – D2C, Meta
Teamlead Paid Social scaling Meta campaigns for a €100M+ D2C consumer brand. Leading performance marketing strategy, testing, analytics, and cross-functional team development.
Demand Generation Manager
Demand Generation Manager driving multi-channel campaigns and pipeline for Coursedog’s intelligent academic operations platform. Owning paid advertising, ABM, events, reporting, and revenue optimization.
Performance Marketing Manager
Performance Marketing Manager driving Meta, Google, and YouTube acquisition for a fitness and wellness coaching company. Optimizing funnels, tracking, and booked-call revenue.