Manager, Local Studio Marketing – Paid Media
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Job Description
Manager of Local Studio Marketing & Paid Media at WellBiz Brands driving performance across paid media channels. Collaborating with franchise owners and agency partners to optimize media strategies.
Responsibilities:
- Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners
- Drive lower cost per booking for local media programming
- Manage day-to-day relationships with agency partners
- Review campaign performance regularly, identifying issues and opportunities before they're brought to you
- Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch
- Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct
- Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives
- Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility
- Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market
- Support franchisees on Google Business Profile optimization and marketing activity beyond digital
Requirements:
- 4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team
- Comfortable reading performance data, forming a point of view, and communicating it clearly
- Able to manage multiple workstreams, deadlines, and stakeholders without things slipping
- Takes initiative — spots what needs attention and addresses it without being prompted
- Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds
- Exposure to franchise, multi-location, or co-op marketing (preferred)
- Familiarity with local store marketing (LSM) programs or field marketing (preferred)
- Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio (preferred)
Benefits:
- Flexible time off and holiday schedule
- Medical, dental, vision, and life insurance
- Health Savings Account
- Flexible Spending Account
- 401K match
- Monthly allowance for spend at WellBiz Brands, Inc. owned brands
- Cell Phone reimbursement
- Free Employee Assistance Plan
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