Manager, Marketing Software Solutions
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Job Description
Marketing Manager responsible for marketing execution for software solutions at Border States. Leading demand creation and integrated marketing campaigns to drive pipeline growth and customer engagement.
Responsibilities:
- Leads the development of the go to market strategy and branding for the software solutions channel, including positioning, value propositions, and launch plans for new offerings and enhancements.
- Drives demand creation and partner/channel marketing, developing and executing joint marketing plans, campaigns, and co marketing activities with internal teams and external partners.
- Maps the customer buying process and define target buyer audiences, creating or refining buyer personas and identifying industry specific needs that inform messaging and campaign strategy.
- Develops differentiated messaging and content, collaborating with content, design, and digital teams to create campaign assets across email, social, web, paid media, and events.
- Enables the sales organization with pitch decks, messaging guides, value propositions, and region specific sales content and tools that support buyer engagement and offering adoption.
- Creates and executes go to market launch plans, partnering with Product Management and Sales to coordinate messaging, content, enablement, and target account alignment.
- Plans and manages integrated marketing campaigns across channels including email, paid social/display, webinars, and content promotion, ensuring smooth end to end execution from asset creation to post campaign follow up.
- Owns demand program strategy and execution, including acquisition, nurture, and acceleration programs that support pipeline creation and revenue impact.
- Builds and manages marketing automation workflows, including emails, landing pages, forms, segmentation criteria, and nurture programs within the MAP.
- Partners with Sales and Lead Development teams to ensure timely follow up on nurtured leads and alignment on demand program performance.
- Monitors and optimizes campaign performance, tracking MQLs, SALs, influenced pipeline, and other key metrics across Salesforce, Google Analytics, and marketing tools.
- Generates performance reports and actionable insights, recommending optimizations to improve engagement, conversion, and pipeline velocity.
- Develops and maintains a lead to revenue model in partnership with Sales and business leaders, ensuring alignment between marketing activities and revenue outcomes.
- Applies SEO best practices and analytics to optimize content, improve discoverability, and enhance campaign effectiveness.
Requirements:
- Bachelor’s degree in marketing, communications, business, or related field required.
- 5+ years of B2B marketing experience, including experience in software or technology marketing.
- Experience in digital marketing, growth marketing, lead management, and performance marketing strategy and execution.
- Strong analytical skills with experience in campaign measurement, reporting, and optimization.
- Experience with CRM and marketing automation platforms, preferably Salesforce.
- Demonstrated success introducing new solutions or offerings to existing markets.
- Experience with reseller, partner, or channel marketing is highly desired.
- Strong communication, collaboration, and project management skills.
- Self-starter with the ability to navigate ambiguity and drive execution with minimal direction.
- Entrepreneurial mindset with the ability to balance process, governance, and agility.
Benefits:
- Health, Dental and Vision Benefits
- Accident, Critical Illness, Hospital Indemnity
- FSA & HSA
- Employee Stock Ownership Plan (ESOP)
- Disability Benefits
- 401(k) Retirement Plan
- Life Insurance
- Employee Assistance Program
- Paid Holidays
- Paid Volunteer Time
- Personal Leave time and more!
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