Manager, Performance Marketing
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Job Description
Manager of Performance Marketing leading strategy and execution at Wealthsimple, a fintech innovator. Focus on client acquisition and optimizing paid channels for growth.
Responsibilities:
- Own channel strategy and performance across key paid UA channels (Google, Meta, TikTok, Reddit, ASA, emerging platforms).
- Continuously optimize channels: improve bidding, pacing, targeting, and efficiency levers to reduce CAC and drive net-new funded clients.
- Lead creative strategy: you know how to build a high-performing creative engine — developing insights, briefs, and hypotheses that fuel fast, effective UGC and ad production that lifts CTR, CVR, and CAC.
- Partner closely with Creative to iterate quickly on top-performing concepts, formats, and narratives.
- Forecast and report performance, tying spend to client growth, LTV, and market conditions.
- Collaborate cross-functionally with Product, DS, Lifecycle, and Analytics to build holistic acquisition journeys.
- Contribute to long-term growth strategy, helping shape how Wealthsimple acquires clients across market cycles.
Requirements:
- 4–6+ years experience in growth or performance marketing; fintech, e-commerce, or consumer apps preferred.
- Deep hands-on knowledge of paid UA channels and experimentation frameworks.
- Analytical thinker who’s comfortable with CAC/LTV modelling, incrementality, and diagnosing performance swings.
- Creative and curious — you love testing new ideas, hooks, and ad formats.
- Strong communicator who can turn data into simple, compelling narratives.
- Scrappy, data-driven, and thrives in fast-moving environments.
- Nice to Have:
- Experience with financial products, high-trust categories, or regulated industries.
- Familiarity with SQL.
- Experience managing UGC programs or creator-driven ad pipelines.
- Experience using AI for creative analysis or competitor research.
- Comfort with Figma or AI tools to prototype ads.
Benefits:
- Top-tier health benefits and life insurance
- Long-term group savings with employer match using our Wealthsimple for Business platform
- 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
- 90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
- A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
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