Marketing Campaign Manager
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Job Description
Marketing Campaign Manager at CoderPad improving technical interview processes through multi-channel campaigns. Collaborating across teams while building sustainable brand awareness and driving pipeline generation.
Responsibilities:
- Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey.
- Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages
- Content Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. You don’t need to be a full-time copywriter but you know what strong content looks like and can produce and refine it effectively.
- Develop strong value propositions aligned to persona and funnel stage
- Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content
- Adapt messaging for awareness, engagement, and conversion stages
- Channel Performance Optimization: You are data-informed and comfortable optimizing campaigns. You understand that performance is measured by pipeline impact — not just activity metrics.
- Manage budgets and pacing for your programs/channels
- Run A/B tests (subject lines, ads, landing pages)
- Optimize for CTR, CVR, CPL, and pipeline contribution
- Identify underperforming messages or assets and iterate quickly
- Marketing Automation & CRM Proficiency: You understand how leads move from campaign to pipeline. You ensure campaigns are trackable, measurable, and aligned to revenue reporting.
- Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operations
- Project Management & Cross-Functional Coordination: You can independently drive campaigns from concept to launch.
- Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketing
- Manage multiple assets and deadlines simultaneously
- Keep launches on track in a fast-paced environment
- Manage and optimize campaign performance
Requirements:
- 3-5 years of experience
- Proven experience executing integrated demand generation campaigns
- Hands-on channel experience across a mix of email, paid media, webinars, and landing pages
- Strong content development and messaging capabilities
- Experience optimizing campaigns based on performance data
- Working knowledge of Hubspot and Salesforce
- Ability to operate independently while collaborating cross-functionally
Benefits:
- Meaningful work with high impact for a well-loved product
- Competitive, market-rate salaries
- Stock options with a 4-year vesting schedule
- Medical, dental, and vision insurance (90% covered for employees and dependents)
- Flexible Spending Account (FSA)
- 401K with profit sharing
- Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
- Remote-friendly environment with monthly WFH stipend
- Parental leave (primary: 16 weeks; secondary: 12 weeks)
- Short- and long-term disability and life insurance coverage
- Choice of laptop computer
- Internal mobility and growth opportunities
- And more…
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