Marketing Director
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Job Description
Marketing Director leading growth strategy and operations for NOBL Australia. Overseeing market performance with full accountability for customer acquisition and revenue growth in a remote-first position.
Responsibilities:
- Own full P&L for Australia, driving MER, CAC, contribution margin, and customer acquisition.
- Set growth roadmap, capital allocation, and performance targets with full accountability.
- Lead acquisition across Meta, TikTok, AppLovin, and Google.
- Optimize channel mix, budgets, tests, and scaling decisions with daily account oversight.
- Translate performance insights into creative briefs and high-velocity asset production.
- Ensure feedback loops between paid media, UGC, and influencer output for continuous optimization.
- Localize retention strategy, optimize cohort economics, reduce churn, and expand LTV through targeted campaigns aligned to Australian consumer behavior.
- Manage the end-to-end creator ecosystem in Australia sourcing, negotiation, activation, and performance tracking to drive measurable revenue.
- Own conversion architecture landing pages, PDPs, checkout, pricing, and bundles.
- Run structured experiments to maximize CVR, AOV, and full-funnel efficiency.
- Adapt global playbooks to the Australian market, ensuring all creative, copy, pricing, partnerships, and digital touchpoints resonate locally.
- Leverage central growth infrastructure initially; build and scale a high-performance local team as revenue grows.
Requirements:
- Proven track record scaling paid acquisition at high-growth DTC brands generating A$50M+, ideally A$100M+, with full accountability for performance and unit economics.
- Experienced managing significant ad spend with deep understanding of ROI, contribution margin, and P&L impact beyond surface-level ROAS metrics.
- Full-funnel expertise, integrating acquisition, creative strategy, CRO, and retention into a cohesive, revenue-driven growth operation.
- Demonstrated success building and managing creator programs that deliver measurable revenue, not just reach or engagement.
- Deep knowledge of the Australian market, including consumer behavior, cultural nuances, creator ecosystem, and competitive landscape.
- Financially fluent, comfortable owning the conversation around P&L, contribution margin, and profitability, with accountability for business outcomes.
- Founder mentality and owner mindset; proactive, accountable, results-obsessed, and capable of taking full market ownership.
Benefits:
- Remote-First Flexibility: Operate from anywhere in Australia while leading market-scale initiatives.
- Exclusive Perks: Access to NOBL Travel products and participation in annual team off-sites.
- Merit-Based Growth: Promotions and salary increases are awarded based on value delivered and results achieved, not tenure.
- High-Performance Environment: Join a collaborative, fast-paced team designed for operators who thrive on ownership and measurable outcomes.
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