Marketing Director
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Job Description
Marketing Director for Foothills Painting overseeing marketing strategy and execution across multiple channels while optimizing performance and driving revenue growth.
Responsibilities:
- Take full ownership of Foothills Painting’s marketing across channels
- Manage and optimize performance with disciplined testing and decision-making
- Build the systems and playbooks for the entire marketing department
- Partner with Sales to improve close rate, lead quality, and speed-to-contact
- Coordinate with Operations to manage capacity versus demand
- Launch and optimize campaigns, build landing pages, write ad copy, and structure offers
- Manage vendors as needed
Requirements:
- Scaled a company from $10M to $25M+
- Owned revenue growth for a multi-location service business
- Managed significant paid media budget directly
- Worked cross-functionally with Sales and Operations
- Built systems from fragmented or founder-led marketing
- Experience in home services (HVAC, roofing, restoration, plumbing, solar, landscaping) (strongly preferred)
- Experience in a multi-location franchise or local service-based business model (strongly preferred)
- Salesforce CRM familiarity (preferred)
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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