Marketing Manager
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Job Description
Marketing Manager driving lead generation and campaign management for UK education solutions provider. Creative, organized, and deadline-driven role supporting cashless catering initiatives.
Responsibilities:
- The Marketing Manager is an excellent writer and is always connected to our sales and marketing efforts
- Key focus on lead generation and reporting against target.
- Executing effective lead generation campaigns to deliver the leads required to meet the annual sales target
- Responsible for weekly, monthly and ¼ reporting.
- Develop strategies and tactics to drive leads and customer engagement/retention
- Develop and deploy successful marketing campaigns and own their implementation from idea to execution
- Experiment and measure with a variety of organic and paid acquisition channels
- Continual improvement and learning into new lead generation activities
- Manage marketing team members day to day and assisting with the campaigns they are working to deliver
- Support integrated campaigns and communication activities
- Managing performance: ability to track/monitor project process against plan
- Strong analytical skills with the ability to report ROI and key marketing stats
- Understanding of brand, marketing and communication principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities that deliver return on investment
- Managing and creating content for the website
- Creating and designing email marketing content that is in line with brand guidelines
- Creating Social Media content and nurturing followers
- Knowledge of search engine optimisation through content/keyword
- Website performance monitoring
- Communication plans for new product launches
- Press releases for events, new products, and customer case studies
- Liaise with other departments within the organisation to ensure effective implementation of marketing activities.
Requirements:
- Experience in B2B marketing
- A proactive ‘can-do’ attitude
- Has managed or mentored team members
- Ability to use initiative and work autonomously
- Excellent communication skills
- Demonstrable creative ability
- Strong organisational skills
- Ability to multi-task and problem-solve
- Ability to work to tight deadlines whilst maintaining a keen eye for detail
- A basic understanding of integrated marketing operations.
Benefits:
- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development opportunities
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